Brandwave

How popular isDNC in search?

In August 2026, there were an estimated 2.4K branded searches for DNC worldwide which is up 26.3% over the last 11 months. DNC holds 10.6% estimated Share of Search among hi vis clothing brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hard Yakka80.1%
  2. DNC10.6%
  3. KingGee7.1%
  4. Bisley1.7%
  5. Portwest0.49%
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Which hi vis clothing brands compete with DNC?

DNC against hi vis clothing brands worldwide, by month

Share of Search by month for Hard Yakka, DNC, KingGee. The figures are in the table below the chart.

View monthly share of search table
MonthHard YakkaDNCKingGeeBisleyPortwest
Oct 202582%8.6%7.3%1.8%0.32%
Nov 202582%8.6%7.3%1.8%0.32%
Dec 202580.7%8.7%8.7%1.7%0.27%
Jan 202679.3%10.2%8.6%1.7%0.27%
Feb 202679%10.1%8.5%2.1%0.27%
Mar 202682%8.6%7.2%1.8%0.41%
Apr 202682%8.6%7.3%1.8%0.32%
May 202679.8%10.6%7.1%2.1%0.4%
Jun 202678.8%10.4%8.3%2.1%0.39%
Jul 202678.4%10.1%8.5%2.5%0.48%
Aug 202680.1%10.6%7.1%1.7%0.49%
Sep 2026—————

  1. 1.Hard Yakka

    80.1%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  2. 2.DNC

    10.6%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.6 points.

  3. 3.KingGee

    7.1%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Bisley

    1.7%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.8 points.

  5. 5.Portwest

    0.49%

    Held 5th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between DNC and its closest rivals

How has branded search demand for DNC changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DNC worldwide rose from 1.9K to 2.4K.
  • Across the 11 months ending August 2026, DNC’s estimated Share of Search among hi vis clothing brands worldwide increased from 8.6% to 10.6%.
  • Across the 11 months ending August 2026, DNC’s estimated Share of Search among hi vis clothing brands worldwide peaked at 10.6% in August 2026 and was lowest at 8.6% in March 2026.

How did search popularity change for hi vis clothing brands worldwide in August 2026?

  1. In August 2026, Hard Yakka gained estimated Share of Search among hi vis clothing brands worldwide, from 78.4% to 80.1%.

  2. In August 2026, DNC gained estimated Share of Search among hi vis clothing brands worldwide, from 10.1% to 10.6%.

  3. In August 2026, KingGee lost estimated Share of Search among hi vis clothing brands worldwide, from 8.5% to 7.1%.

  4. In August 2026, Bisley lost estimated Share of Search among hi vis clothing brands worldwide, from 2.5% to 1.7%.

  5. Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

How is DNC measured?

Brandwave collects information about searches that people make online using DNC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dnc workwear

Do you work for DNC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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