Ariat vs DNC:Which is more popular?
In September 2026, DNC had more branded searches than Ariat among workwear brands worldwide. DNC had about 1,600 branded searches, while Ariat had 1,000. DNC made up 0.21% of all workwear brand searches we track, and Ariat accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about workwear brands, Ariat appeared in two of the five answers and DNC in none.
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Top workwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ariat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DNC did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Duluth Trading Company4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TRUEWERK4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blåkläder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Red Kap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wrangler RIGGS Workwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Portwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DNC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workwear brands
5 answers
Asked ChatGPT
“Which workwear brand should I buy?”
Asked ChatGPT
“What are the best workwear brands?”
Asked ChatGPT
“What's the best workwear brand for tradespeople?”
Searched Google, AI Overview
“workwear brands”
Searched Google, AI Overview
“durable workwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ariat or DNC more popular in search?
This chart shows how often people search Google for Ariat and DNC by name. Each line represents a brand's share of searches for all 13 workwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DNC, Ariat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Duluth Trading Company | Blåkläder | Portwest | TRUEWERK | Red Kap | Carhartt | Hard Yakka | Bisley | Dickies | Caterpillar | Wrangler RIGGS Workwear | DNC | Ariat |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 11% | 9% | 9% | 4% | 4% | 2.2% | 0.99% | 2.7% | 0.99% | 0.54% | 0.23% | 0.2% |
| Nov 2025 | 66.9% | 7.4% | 6% | 8.9% | 2.7% | 3.3% | 1.5% | 0.66% | 1.2% | 0.8% | 0.36% | 0.15% | 0.13% |
| Dec 2025 | 69.7% | 5.1% | 4.2% | 7.7% | 2.8% | 6.3% | 1% | 0.56% | 1.3% | 0.84% | 0.37% | 0.11% | 0.11% |
| Jan 2026 | 58% | 9.5% | 7.8% | 9.5% | 3.5% | 4.3% | 1.9% | 1% | 2.3% | 1% | 0.57% | 0.25% | 0.17% |
| Feb 2026 | 50% | 12.3% | 10% | 10% | 4.5% | 5.5% | 2.5% | 1.3% | 1.6% | 1.1% | 0.6% | 0.32% | 0.17% |
| Mar 2026 | 49.4% | 12.2% | 9.9% | 9.9% | 5.4% | 4.5% | 3% | 1.3% | 2% | 1.1% | 0.72% | 0.31% | 0.21% |
| Apr 2026 | 50% | 12.3% | 8.2% | 12.3% | 4.5% | 4.5% | 3% | 1.3% | 1.6% | 1.1% | 0.6% | 0.32% | 0.17% |
| May 2026 | 54.4% | 8.9% | 7.3% | 13.4% | 4% | 4% | 2.7% | 1.5% | 1.8% | 0.98% | 0.53% | 0.35% | 0.19% |
| Jun 2026 | 58.5% | 9.6% | 7.9% | 9.6% | 4.3% | 2.9% | 2.4% | 1.3% | 1.6% | 1.1% | 0.47% | 0.31% | 0.11% |
| Jul 2026 | 63% | 6.9% | 8.5% | 8.5% | 3.8% | 3.1% | 2.1% | 1.1% | 1.1% | 0.92% | 0.5% | 0.27% | 0.12% |
| Aug 2026 | 62.7% | 8.4% | 6.9% | 8.4% | 3.8% | 3.1% | 2.5% | 1.1% | 1.1% | 0.92% | 0.5% | 0.33% | 0.14% |
| Sep 2026 | 59.5% | 12% | 8% | 8% | 4.4% | 2.9% | 2% | 0.87% | 0.87% | 0.71% | 0.48% | 0.21% | 0.13% |
Ariat sells other things too, so only its searches that name this product count here, like “ariat workwear”.
How has the Ariat and DNC comparison changed over the last 12 months?
3 findings
- DNC was ahead of Ariat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among workwear brands worldwide moved from 0.2% to 0.13%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, DNC’s share of searches among workwear brands worldwide moved from 0.23% to 0.21%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for workwear brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ariat’s and DNC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workwear brands
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