Blåkläder vs Duluth Trading Company:Which is searched more?

Name: Blåkläder vs Duluth Trading Company: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Duluth Trading Company had more branded searches than Blåkläder among workwear brands worldwide. Duluth Trading Company had about 450,000 branded searches, while Blåkläder had 90,500. Duluth Trading Company made up 31.6% of all workwear brand searches we track, and Blåkläder accounted for 6.4%. These are worldwide searches for English-language branded terms.

Share of searches among workwear brands worldwide in September 2026Is Blåkläder or Duluth Trading Company more popular in search?

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Is Blåkläder or Duluth Trading Company more popular in search?

Compare the workwear brands tradespeople buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blåkläder and Duluth Trading Company among workwear brands worldwide, by month

Month	Ariat	Duluth Trading Company	Blåkläder	Portwest	TRUEWERK	Red Kap	Carhartt	Dickies	Hard Yakka	Caterpillar	Wrangler RIGGS Workwear	Bisley
Oct 2025	45.6%	30.5%	6.1%	5%	5%	2.2%	1.2%	2.2%	1.2%	0.55%	0.3%	0.03%
Nov 2025	45.3%	37.3%	4.1%	3.4%	5%	1.5%	1%	1%	0.82%	0.45%	0.2%	0.02%
Dec 2025	46.9%	38.6%	2.8%	2.3%	4.2%	1.6%	1.3%	1%	0.57%	0.46%	0.21%	0.01%
Jan 2026	47.2%	31.5%	5.2%	4.2%	5.2%	1.9%	1.6%	1.3%	1%	0.57%	0.31%	0.02%
Feb 2026	48.6%	26.6%	6.5%	5.3%	5.3%	2.4%	1.6%	1.3%	1.3%	0.58%	0.32%	0.03%
Mar 2026	53.2%	23.8%	5.9%	4.8%	4.8%	2.6%	1.4%	1.2%	1.4%	0.52%	0.35%	0.03%
Apr 2026	53.5%	23.9%	5.9%	3.9%	5.9%	2.2%	1.2%	1.2%	1.4%	0.53%	0.29%	0.03%
May 2026	50.6%	27.7%	4.5%	3.7%	6.8%	2%	1.4%	1.1%	1.4%	0.5%	0.27%	0.04%
Jun 2026	47.2%	31.6%	5.2%	4.2%	5.2%	2.3%	1.3%	0.85%	1.3%	0.57%	0.25%	0.03%
Jul 2026	43.9%	35.9%	3.9%	4.8%	4.8%	2.2%	1.4%	0.97%	1.2%	0.53%	0.29%	0.04%
Aug 2026	48.5%	32.5%	4.4%	3.6%	4.4%	2%	1.6%	1.1%	1.3%	0.48%	0.26%	0.03%
Sep 2026	47.2%	31.6%	6.4%	4.2%	4.2%	2.3%	1.3%	1%	1%	0.38%	0.25%	0.03%

How has the Blåkläder and Duluth Trading Company comparison changed over the last 12 months?

3 findings

Duluth Trading Company was ahead of Blåkläder in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Blåkläder’s share of searches among workwear brands worldwide moved from 6.1% to 6.4%, and its estimated monthly branded searches held steady at 90.5K.
Across the 12 months ending September 2026, Duluth Trading Company’s share of searches among workwear brands worldwide moved from 30.5% to 31.6%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for workwear brands worldwide in September 2026?

2 changes

In September 2026, Blåkläder gained share of searches among workwear brands worldwide, from 4.4% to 6.4%.
In September 2026, Duluth Trading Company lost share of searches among workwear brands worldwide, from 32.5% to 31.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blåkläder’s and Duluth Trading Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.