Brandwave

DNC vs Wrangler RIGGS Workwear:Which is more popular?

In September 2026, Wrangler RIGGS Workwear had more branded searches than DNC among workwear brands worldwide. Wrangler RIGGS Workwear had about 3,600 branded searches, while DNC had 1,600. Wrangler RIGGS Workwear made up 0.48% of all workwear brand searches we track, and DNC accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about workwear brands, Wrangler RIGGS Workwear appeared in two of the five answers and DNC in none.

Among workwear brands worldwide in September 2026

Who do people search for more?

Wrangler RIGGS Workwear, about 2 searches for every 1 for DNC

Wrangler RIGGS Workwear 3.6K searchesDNC 1.6K searches

Who does AI mention more?

Wrangler RIGGS Workwear, mentioned in 2 of 5 answers, DNC in 0

Wrangler RIGGS Workwear in 2 of 5DNC in 0 of 5

Who does AI recommend more?

Wrangler RIGGS Workwear, the only one of the two named

Wrangler RIGGS Workwear first in 2DNC never named

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Top workwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wrangler RIGGS Workwear was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DNC did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carhartt1st
  2. Dickies2nd
  3. Duluth Trading Company3rd
  4. TRUEWERK4th
  5. Red Kap5th
  6. Ariat6th
  7. Blåkläder7th
  8. Wrangler RIGGS Workwear8th
  9. Portwest–
  10. +3 more
  11. DNC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duluth Trading Company4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TRUEWERK4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blåkläder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Kap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wrangler RIGGS Workwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Portwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DNC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about workwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DNC or Wrangler RIGGS Workwear more popular in search?

This chart shows how often people search Google for DNC and Wrangler RIGGS Workwear by name. Each line represents a brand's share of searches for all 13 workwear brands we track, month by month, from English-language searches worldwide.

DNC and Wrangler RIGGS Workwear among workwear brands worldwide, by month

Share of searches by month for Wrangler RIGGS Workwear, DNC. The figures are in the table below the chart.

View monthly share of searches table
MonthDuluth Trading CompanyBlåkläderPortwestTRUEWERKRed KapCarharttHard YakkaBisleyDickiesCaterpillarWrangler RIGGS WorkwearDNCAriat
Oct 202554.9%11%9%9%4%4%2.2%0.99%2.7%0.99%0.54%0.23%0.2%
Nov 202566.9%7.4%6%8.9%2.7%3.3%1.5%0.66%1.2%0.8%0.36%0.15%0.13%
Dec 202569.7%5.1%4.2%7.7%2.8%6.3%1%0.56%1.3%0.84%0.37%0.11%0.11%
Jan 202658%9.5%7.8%9.5%3.5%4.3%1.9%1%2.3%1%0.57%0.25%0.17%
Feb 202650%12.3%10%10%4.5%5.5%2.5%1.3%1.6%1.1%0.6%0.32%0.17%
Mar 202649.4%12.2%9.9%9.9%5.4%4.5%3%1.3%2%1.1%0.72%0.31%0.21%
Apr 202650%12.3%8.2%12.3%4.5%4.5%3%1.3%1.6%1.1%0.6%0.32%0.17%
May 202654.4%8.9%7.3%13.4%4%4%2.7%1.5%1.8%0.98%0.53%0.35%0.19%
Jun 202658.5%9.6%7.9%9.6%4.3%2.9%2.4%1.3%1.6%1.1%0.47%0.31%0.11%
Jul 202663%6.9%8.5%8.5%3.8%3.1%2.1%1.1%1.1%0.92%0.5%0.27%0.12%
Aug 202662.7%8.4%6.9%8.4%3.8%3.1%2.5%1.1%1.1%0.92%0.5%0.33%0.14%
Sep 202659.5%12%8%8%4.4%2.9%2%0.87%0.87%0.71%0.48%0.21%0.13%

How has the DNC and Wrangler RIGGS Workwear comparison changed over the last 12 months?

3 findings
  • Wrangler RIGGS Workwear was ahead of DNC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DNC’s share of searches among workwear brands worldwide moved from 0.23% to 0.21%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Wrangler RIGGS Workwear’s share of searches among workwear brands worldwide moved from 0.54% to 0.48%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for workwear brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Wrangler RIGGS Workwear worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for DNC worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DNC’s and Wrangler RIGGS Workwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DNC

1 branded search term

  • dnc workwear

Wrangler RIGGS Workwear

1 branded search term

  • wrangler riggs workwear

How the Brand Demand Index is measured

Other head-to-heads among workwear brands

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