Brandwave

How popular isWrangler RIGGS Workwear?

In September 2026, people searched for Wrangler RIGGS Workwear by name about 3,600 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.25% of all global workwear brand searches, placing Wrangler RIGGS Workwear 11th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about workwear brands, Wrangler RIGGS Workwear appeared in two of the five answers and was the eighth most recommended of the 12.

Search and AI answers in September 2026

Wrangler RIGGS Workwear is the 11th most searched of 12 competitors and the eighth most recommended in AI answers.

  1. AriatShare of searches 47.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Duluth Trading CompanyShare of searches 31.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. BlåkläderShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. PortwestShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Wrangler RIGGS WorkwearShare of searches 0.25%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+7 more

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Top workwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wrangler RIGGS Workwear was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wrangler RIGGS Workwear is the eighth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carhartt1st
  2. Dickies2nd
  3. Duluth Trading Company3rd
  4. TRUEWERK4th
  5. Red Kap5th
  6. Ariat6th
  7. Blåkläder7th
  8. Wrangler RIGGS Workwear8th
  9. Portwest–
  10. Hard Yakka–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duluth Trading Company4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TRUEWERK4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ariat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blåkläder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Kap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wrangler RIGGS Workwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Portwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about workwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which workwear brands compete with Wrangler RIGGS Workwear?

Wrangler RIGGS Workwear against workwear brands worldwide, by month

Share of searches by month for Ariat, Duluth Trading Company, Blåkläder, Portwest, TRUEWERK, Red Kap, Wrangler RIGGS Workwear. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatDuluth Trading CompanyBlåkläderPortwestTRUEWERKRed KapCarharttDickiesHard YakkaCaterpillarWrangler RIGGS WorkwearBisley
Oct 202545.6%30.5%6.1%5%5%2.2%1.2%2.2%1.2%0.55%0.3%0.03%
Nov 202545.3%37.3%4.1%3.4%5%1.5%1%1%0.82%0.45%0.2%0.02%
Dec 202546.9%38.6%2.8%2.3%4.2%1.6%1.3%1%0.57%0.46%0.21%0.01%
Jan 202647.2%31.5%5.2%4.2%5.2%1.9%1.6%1.3%1%0.57%0.31%0.02%
Feb 202648.6%26.6%6.5%5.3%5.3%2.4%1.6%1.3%1.3%0.58%0.32%0.03%
Mar 202653.2%23.8%5.9%4.8%4.8%2.6%1.4%1.2%1.4%0.52%0.35%0.03%
Apr 202653.5%23.9%5.9%3.9%5.9%2.2%1.2%1.2%1.4%0.53%0.29%0.03%
May 202650.6%27.7%4.5%3.7%6.8%2%1.4%1.1%1.4%0.5%0.27%0.04%
Jun 202647.2%31.6%5.2%4.2%5.2%2.3%1.3%0.85%1.3%0.57%0.25%0.03%
Jul 202643.9%35.9%3.9%4.8%4.8%2.2%1.4%0.97%1.2%0.53%0.29%0.04%
Aug 202648.5%32.5%4.4%3.6%4.4%2%1.6%1.1%1.3%0.48%0.26%0.03%
Sep 202647.2%31.6%6.4%4.2%4.2%2.3%1.3%1%1%0.38%0.25%0.03%

  1. 1.Ariat

    47.2%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Duluth Trading Company

    31.6%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Blåkläder

    6.4%

    Held 3rd. 90.5K estimated branded searches, +49.6% vs prior month. Share +2 points.

  4. 4.Portwest

    4.2%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  5. 5.TRUEWERK

    4.2%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Red Kap

    2.3%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  7. 7.Carhartt

    1.3%

    Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Dickies

    1%

    Moved from 9th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Hard Yakka

    1%

    Moved from 8th to 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  10. 10.Caterpillar

    0.38%

    Held 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  11. 11.Wrangler RIGGS Workwear

    0.25%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Bisley

    0.03%

    Held 12th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wrangler RIGGS Workwear and its closest rivals

Every comparison with Wrangler RIGGS Workwear

13 comparisons

How has branded search demand for Wrangler RIGGS Workwear changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wrangler RIGGS Workwear worldwide fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Wrangler RIGGS Workwear’s share of searches among workwear brands worldwide held steady, from 0.3% to 0.25%.

How did search popularity change for workwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Portwest overtook TRUEWERK to rank 4th among workwear brands worldwide, with 4.2% of the searches.

  2. In September 2026, Blåkläder gained share of searches among workwear brands worldwide, from 4.4% to 6.4%.

  3. In September 2026, Ariat lost share of searches among workwear brands worldwide, from 48.5% to 47.2%.

  4. In September 2026, Duluth Trading Company lost share of searches among workwear brands worldwide, from 32.5% to 31.6%.

  5. TRUEWERK’s share of searches among workwear brands worldwide has lost ground for 3 months in a row, from 5.2% to 4.2% in September 2026.

  6. In September 2026, Dickies rose from 9th to 8th among workwear brands worldwide.

How are Wrangler RIGGS Workwear’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wrangler RIGGS Workwear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wrangler riggs workwear

How the Brand Demand Index is measured

Who owns Wrangler RIGGS Workwear?

Wrangler RIGGS Workwear is owned by Wrangler. Brandwave also tracks Wrangler, owned by the same company, worldwide.

Do you work for Wrangler RIGGS Workwear? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Wrangler RIGGS Workwear compete?

Wrangler RIGGS Workwear is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workwear brands11th of 120.25%Shown above
Work pants brands6th of 71.6%Show ranking
Creator with pink hair and a pink jacket

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