Duluth Trading vs Wrangler RIGGS Workwear:Which is more popular?
In September 2026, Duluth Trading had more branded searches than Wrangler RIGGS Workwear among work pants brands worldwide. Duluth Trading had about 165,000 branded searches, while Wrangler RIGGS Workwear had 3,600. Duluth Trading made up 74.9% of all work pants brand searches we track, and Wrangler RIGGS Workwear accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about work pants brands, Duluth Trading appeared in three of the five answers and Wrangler RIGGS Workwear in two. Duluth Trading was mentioned before Wrangler RIGGS Workwear in two out of three answers that named either.
Who do people search for more?
Duluth Trading, about 46 searches for every 1 for Wrangler RIGGS Workwear
Who does AI mention more?
Duluth Trading, mentioned in 3 of 5 answers, Wrangler RIGGS Workwear in 2
Who does AI recommend more?
Duluth Trading, named ahead of Wrangler RIGGS Workwear in 2 of 3 answers
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Top work pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Duluth Trading was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wrangler RIGGS Workwear was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Duluth Trading was listed before Wrangler RIGGS Workwear in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Duluth Trading3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 1620 Workwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wrangler RIGGS Workwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about work pants brands
5 answers
Asked ChatGPT
“Which work pants brand should I buy?”
Asked ChatGPT
“What are the best work pants brands?”
Asked ChatGPT
“What's the best work pants brand for hard wearing trousers?”
Searched Google, AI Overview
“best work pants”
Searched Google, AI Overview
“work pants for men”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Duluth Trading or Wrangler RIGGS Workwear more popular in search?
This chart shows how often people search Google for Duluth Trading and Wrangler RIGGS Workwear by name. Each line represents a brand's share of searches for all seven work pants brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Duluth Trading, Wrangler RIGGS Workwear. The figures are in the table below the chart.
View monthly share of searches table
| Month | Duluth Trading | Carhartt | Dickies | 1620 Workwear | Caterpillar | Wrangler RIGGS Workwear | Bisley |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 6% | 7.3% | 2.7% | 1.2% | 0.98% | 0.09% |
| Nov 2025 | 87.4% | 6.4% | 2.9% | 1.9% | 0.7% | 0.57% | 0.05% |
| Dec 2025 | 88% | 6.5% | 2.9% | 1.6% | 0.47% | 0.58% | 0.03% |
| Jan 2026 | 82.3% | 9.1% | 4% | 2.7% | 0.81% | 0.98% | 0.07% |
| Feb 2026 | 79% | 10.6% | 4.8% | 3.2% | 1.2% | 1.2% | 0.13% |
| Mar 2026 | 80.4% | 10.8% | 4% | 2.6% | 0.96% | 1.2% | 0.1% |
| Apr 2026 | 82.6% | 9.1% | 4.1% | 2.2% | 0.99% | 0.99% | 0.11% |
| May 2026 | 82.1% | 7.4% | 4.9% | 2.7% | 1.5% | 1.2% | 0.16% |
| Jun 2026 | 80.5% | 8.9% | 4.8% | 2.6% | 1.4% | 1.4% | 0.19% |
| Jul 2026 | 81.4% | 7.3% | 4.9% | 3.3% | 1.5% | 1.5% | 0.19% |
| Aug 2026 | 75.5% | 10.2% | 6.8% | 3.7% | 2% | 1.6% | 0.18% |
| Sep 2026 | 74.9% | 10.1% | 6.7% | 4.5% | 2% | 1.6% | 0.18% |
How has the Duluth Trading and Wrangler RIGGS Workwear comparison changed over the last 12 months?
3 findings
- Duluth Trading was ahead of Wrangler RIGGS Workwear in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Duluth Trading’s share of searches among work pants brands worldwide moved from 81.7% to 74.9%, and its estimated monthly branded searches moved from 368K to 165K.
- Across the 12 months ending September 2026, Wrangler RIGGS Workwear’s share of searches among work pants brands worldwide moved from 0.98% to 1.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for work pants brands worldwide in September 2026?
2 changes
In September 2026, Duluth Trading lost share of searches among work pants brands worldwide, from 75.5% to 74.9%.
Estimated monthly branded searches for Wrangler RIGGS Workwear worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Duluth Trading’s and Wrangler RIGGS Workwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duluth Trading
1 branded search term
- duluth trading
Wrangler RIGGS Workwear
1 branded search term
- wrangler riggs workwear
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