Brandwave

How popular isCaterpillar in search?

In September 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 12 months. Caterpillar holds 0.02% estimated Share of Search among work pants brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lululemon88.3%
  2. Ariat5.4%
  3. Carhartt3.6%
  4. Skinny2%
  5. Blue0.71%
  6. Dickies0.12%
  7. Caterpillar0.02%
  8. Bisley<0.01%
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Which work pants brands compete with Caterpillar?

Caterpillar against work pants brands worldwide, by month

Share of Search by month for Lululemon, Ariat, Carhartt, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonAriatCarharttSkinnyBlueDickiesCaterpillarBisley
Oct 202587.5%4.3%5.3%1.9%0.7%0.21%0.02%<0.01%
Nov 202587.3%4.3%6.4%1.3%0.55%0.1%0.01%<0.01%
Dec 202587.3%4.3%6.4%1.3%0.57%0.1%0.01%<0.01%
Jan 202687.1%4.3%5.3%2.4%0.85%0.12%0.02%<0.01%
Feb 202689%4.4%3.6%2%0.87%0.12%0.02%<0.01%
Mar 202688.8%5.4%2.4%2.4%0.87%0.12%0.02%<0.01%
Apr 202690%5.5%1.6%2%0.75%0.12%0.02%<0.01%
May 202689.9%5.5%1.3%2.4%0.72%0.12%0.02%<0.01%
Jun 202690.3%5.5%1.3%2%0.72%0.1%0.02%<0.01%
Jul 202691.1%4.5%1.4%2%0.86%0.1%0.02%<0.01%
Aug 202689.6%5.4%2%2%0.88%0.12%0.02%<0.01%
Sep 202688.3%5.4%3.6%2%0.71%0.12%0.02%<0.01%

  1. 1.Lululemon

    88.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Ariat

    5.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Carhartt

    3.6%

    Held 3rd. 450K estimated branded searches, +82.9% vs prior month. Share +1.6 points.

  4. 4.Skinny

    2%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Blue

    0.71%

    Held 5th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Dickies

    0.12%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Caterpillar

    0.02%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Bisley

    <0.01%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among work pants brands worldwide held steady at 0.02%.

How did search popularity change for work pants brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among work pants brands worldwide, from 2% to 3.6%.

  2. In September 2026, Lululemon lost estimated Share of Search among work pants brands worldwide, from 89.6% to 88.3%.

  3. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Skinny worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  5. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Caterpillar compete?

Caterpillar is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boots Men brands5th of 5<0.01%Show ranking
Coolant Flush brands8th of 80.01%Show ranking
Torque Multiplier brands5th of 60.02%Show ranking
Work pants brands7th of 80.02%Shown above
Cherry Picker brands3rd of 40.02%Show ranking
Jumper Cables brands6th of 60.02%Show ranking
Digger brands6th of 60.03%Show ranking
Wheel Loader brands7th of 80.03%Show ranking
Mud Flaps brands8th of 80.04%Show ranking
Steel toe boot brands7th of 70.04%Show ranking
Hydraulic Pump brands7th of 70.06%Show ranking
Workwear brands4th of 60.08%Show ranking
Pile Driver brands6th of 70.08%Show ranking
Safety boots6th of 60.08%Show ranking
Forestry Mulcher brands5th of 60.09%Show ranking
Skid steer brands6th of 60.11%Show ranking
Work boot brands5th of 50.12%Show ranking
Work Shorts brands6th of 70.16%Show ranking
Forklift Battery brands6th of 70.17%Show ranking
Mini excavators5th of 60.61%Show ranking
Mining Truck brands3rd of 30.67%Show ranking
Excavator brands8th of 100.74%Show ranking
Fidget Toy brands2nd of 31.2%Show ranking
Hi vis workwear4th of 62.5%Show ranking
Telehandlers6th of 63.5%Show ranking

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cat digger

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How the Brand Demand Index is measured

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