Brandwave

Avant Tecno vs Caterpillar:Which is searched more?

In September 2026, Caterpillar had more branded searches than Avant Tecno among wheel loader brands worldwide. Caterpillar was estimated to have 93.7K branded searches compared to Avant Tecno’s 7.2K, and held a 53.6% Share of Search versus Avant Tecno’s 4.1%. These are worldwide searches for English-language branded terms.

Share of Search among wheel loader brands worldwide in September 2026Which is more popular in search, Avant Tecno or Caterpillar?
Avant Tecno4.1%7.2K searches
vs
Caterpillar53.6%93.7K searches

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Which is more popular in search, Avant Tecno or Caterpillar?

Compare the wheel loader brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Avant Tecno and Caterpillar among wheel loader brands worldwide, by month

Share of Search by month for Caterpillar, Avant Tecno. The figures are in the table below the chart.

View monthly share of search table
MonthCaterpillarCaseHyundai Construction EquipmentBobcatAvant TecnoDoosanJCBHitachi
Oct 202554.9%23.6%7.6%5.3%4.3%2.1%1.6%0.57%
Nov 202553.3%22.9%8.4%6.2%4.5%2.3%1.8%0.66%
Dec 202552.6%22.5%8%8.8%4.3%2%1.4%0.49%
Jan 202658.1%19.4%7.5%7.4%4%2%1.2%0.41%
Feb 202658.6%19.1%8.5%5.6%4.1%2.2%1.4%0.47%
Mar 202657.8%21.1%7.8%5.2%3.8%2.1%1.6%0.56%
Apr 202659.5%20.5%7.5%5.3%3.5%1.7%1.6%0.44%
May 202659.5%20.8%7.2%5.4%3.6%1.9%1.3%0.44%
Jun 202656.2%22.5%8.4%4.8%3.8%2.4%1.4%0.42%
Jul 202659.1%20.4%8%5%3.3%2.2%1.5%0.45%
Aug 202660.4%19.8%8.1%4.9%3.2%1.8%1.4%0.43%
Sep 202653.6%22.3%9.3%5.7%4.1%2.4%2.1%0.57%

How has the Avant Tecno and Caterpillar comparison changed over the last 12 months?

  • Caterpillar was ahead of Avant Tecno in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Avant Tecno’s estimated Share of Search among wheel loader brands worldwide moved from 4.3% to 4.1%, and its estimated monthly branded searches moved from 9.8K to 7.2K.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among wheel loader brands worldwide moved from 54.9% to 53.6%, and its estimated monthly branded searches moved from 125K to 93.7K.

How did search popularity change for wheel loader brands worldwide in September 2026?

  1. In September 2026, Avant Tecno gained estimated Share of Search among wheel loader brands worldwide, from 3.2% to 4.1%.

  2. In September 2026, Caterpillar lost estimated Share of Search among wheel loader brands worldwide, from 60.4% to 53.6%.

Other head-to-heads among wheel loader brands

How each brand is measured

Brandwave collects information about searches that people make online using Avant Tecno’s and Caterpillar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Avant Tecno

2 branded search terms

  • avant loader
  • avant tecno

Caterpillar

13 branded search terms

  • cat digger
  • caterpillar excavator
  • caterpillar forestry mulcher
  • caterpillar forklift battery
  • caterpillar mini excavator
  • caterpillar safety boots
  • caterpillar skid steer
  • caterpillar steel toe boot
  • caterpillar telehandler
  • caterpillar work boot
  • caterpillar work pants
  • caterpillar work shorts
  • caterpillar workwear

How the Brand Demand Index is measured

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