Brandwave

Caterpillar vs Loftness:Which is more popular?

In September 2026, Loftness had more branded searches than Caterpillar among forestry mulcher brands worldwide. Loftness had about 1,600 branded searches, while Caterpillar had 320. Loftness made up 0.12% of all forestry mulcher brand searches we track, and Caterpillar accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about forestry mulcher brands, Loftness appeared in three of the five answers and Caterpillar in none.

Among forestry mulcher brands worldwide in September 2026

Who do people search for more?

Loftness, about 5 searches for every 1 for Caterpillar

Loftness 1.6K searchesCaterpillar 320 searches

Who does AI mention more?

Loftness, mentioned in 3 of 5 answers, Caterpillar in 0

Loftness in 3 of 5Caterpillar in 0 of 5

Who does AI recommend more?

Loftness, the only one of the two named

Loftness first in 3Caterpillar never named

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Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loftness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Caterpillar did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fecon1st
  2. FAE2nd
  3. Denis Cimaf3rd
  4. Loftness4th
  5. Bobcat5th
  6. Kubota6th
  7. John Deere–
  8. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fecon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FAE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loftness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denis Cimaf3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Caterpillar or Loftness more popular in search?

This chart shows how often people search Google for Caterpillar and Loftness by name. Each line represents a brand's share of searches for all eight forestry mulcher brands we track, month by month, from English-language searches worldwide.

Caterpillar and Loftness among forestry mulcher brands worldwide, by month

Share of searches by month for Loftness, Caterpillar. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFeconFAELoftnessDenis CimafCaterpillar
Oct 202567.8%30.5%0.82%0.55%0.16%0.13%0.06%0.03%
Nov 202571.8%26.4%0.87%0.47%0.17%0.11%0.06%0.02%
Dec 202571.6%26.3%1.3%0.47%0.14%0.09%0.05%0.02%
Jan 202671.5%26.3%1.3%0.58%0.17%0.09%0.06%0.02%
Feb 202671.9%26.4%0.87%0.47%0.17%0.09%0.06%0.02%
Mar 202667.8%30.5%0.82%0.55%0.16%0.11%0.06%0.03%
Apr 202667.8%30.5%0.82%0.55%0.16%0.09%0.06%0.03%
May 202667.9%30.5%0.82%0.45%0.13%0.09%0.05%0.03%
Jun 202668%30.6%0.67%0.45%0.16%0.09%0.05%0.02%
Jul 202672%26.5%0.71%0.48%0.14%0.09%0.05%0.02%
Aug 202672%26.5%0.71%0.47%0.17%0.12%0.06%0.03%
Sep 202671.9%26.5%0.71%0.58%0.14%0.12%0.05%0.02%

How has the Caterpillar and Loftness comparison changed over the last 12 months?

3 findings

How did search popularity change for forestry mulcher brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Caterpillar worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

  2. Estimated monthly branded searches for Loftness worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Caterpillar’s and Loftness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caterpillar

1 branded search term

  • caterpillar forestry mulcher

Loftness

1 branded search term

  • loftness

How the Brand Demand Index is measured

Other head-to-heads among forestry mulcher brands

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