How popular isCaterpillar in search?
In September 2026, there were an estimated 93.7K branded searches for Caterpillar worldwide which is down 25.2% over the last 12 months. Caterpillar holds 3.4% estimated Share of Search among work shorts brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which work shorts brands compete with Caterpillar?
Share of Search by month for Dickies, Carhartt, Caterpillar, Bisley. The figures are in the table below the chart.
View monthly share of search table
| Month | Dickies | Carhartt | Caterpillar | Bisley |
|---|---|---|---|---|
| Oct 2025 | 94.7% | 2.5% | 1.7% | 1.1% |
| Nov 2025 | 92.9% | 3% | 2.5% | 1.6% |
| Dec 2025 | 93.4% | 3% | 2.5% | 1.1% |
| Jan 2026 | 89.1% | 6.4% | 2.9% | 1.6% |
| Feb 2026 | 81.4% | 13.2% | 3.2% | 2.1% |
| Mar 2026 | 80.8% | 13.1% | 3.9% | 2.1% |
| Apr 2026 | 79.7% | 15.6% | 2.6% | 2.1% |
| May 2026 | 76% | 18.5% | 3% | 2.5% |
| Jun 2026 | 72.6% | 21.6% | 2.9% | 2.9% |
| Jul 2026 | 69.3% | 25.2% | 2.7% | 2.7% |
| Aug 2026 | 79.7% | 15.6% | 2.6% | 2.1% |
| Sep 2026 | 85.2% | 9.2% | 3.4% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.2% | 14.8K | 0% | +5.5 points | |
| 2, held 2nd | 9.2% | 1.6K | -44.8% | -6.4 points | |
| 3, held 3rd | 3.4% | 590 | +22.9% | +0.8 points | |
| 4, held 4th | 2.2% | 390 | 0% | +0.1 points |
1.
Dickies85.2%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +5.5 points.
2.
Carhartt9.2%
Held 2nd. 1.6K estimated branded searches, -44.8% vs prior month. Share -6.4 points.
3.4%
Held 3rd. 590 estimated branded searches, +22.9% vs prior month. Share +0.8 points.
4.
Bisley
2.2%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Caterpillar and its closest rivals
Every comparison with Caterpillar
38 comparisons
- Caterpillar vs Kobelco
- Caterpillar vs Sumitomo
- Case vs Caterpillar
- Caterpillar vs John Deere
- Caterpillar vs Kubota
- Caterpillar vs Oliver
- Bobcat vs Caterpillar
- Caterpillar vs Gehl
- Blundstone vs Caterpillar
- Caterpillar vs Steel Blue
- Caterpillar vs Timberland PRO
- Caterpillar vs Takeuchi
- Caterpillar vs Dickies
- Caterpillar vs Hard Yakka
- Caterpillar vs Portwest
- Caterpillar vs Yanmar
- Ariat vs Caterpillar
- Carhartt vs Caterpillar
- Caterpillar vs Dr. Martens
- Caterpillar vs KEEN
- Caterpillar vs Red Wing
- Caterpillar vs Timberland
- Caterpillar vs JCB
- Caterpillar vs Genie
- Caterpillar vs Manitou
- Caterpillar vs Merlo
- Avant Tecno vs Caterpillar
- Caterpillar vs Hyundai Construction Equipment
- Caterpillar vs Liebherr
- Caterpillar vs Sany
- Caterpillar vs Hitachi
- Bisley vs Caterpillar
- Caterpillar vs Komatsu
- Caterpillar vs Clark
- Caterpillar vs Crown
- Caterpillar vs Exide
- Caterpillar vs Hyster
- Caterpillar vs Doosan
How has branded search demand for Caterpillar changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 125K to 93.7K.
- Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among work shorts brands worldwide increased from 1.7% to 3.4%.
- Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among work shorts brands worldwide peaked at 3.9% in March 2026 and was lowest at 1.7% in October 2025.
How did search popularity change for work shorts brands worldwide in September 2026?
3 changes
In September 2026, Dickies gained estimated Share of Search among work shorts brands worldwide, from 79.7% to 85.2%.
In September 2026, Caterpillar gained estimated Share of Search among work shorts brands worldwide, from 2.6% to 3.4%.
In September 2026, Carhartt lost estimated Share of Search among work shorts brands worldwide, from 15.6% to 9.2%.
Where does Caterpillar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Steel toe boot brands | 7th of 7 | 0.08% | Show ranking |
| Safety boots | 6th of 6 | 0.33% | Show ranking |
| Work boot brands | 5th of 5 | 0.72% | Show ranking |
| Skid steer brands | 4th of 6 | 1% | Show ranking |
| Forestry mulcher brands | 4th of 4 | 0.02% | Show ranking |
| Mini excavators | 3rd of 6 | 1.7% | Show ranking |
| Mining truck brands | 3rd of 3 | 0.67% | Show ranking |
| Excavator brands | 4th of 10 | 7.8% | Show ranking |
| Digger brands | 5th of 5 | 0.74% | Show ranking |
| Forklift battery brands | 5th of 6 | 0.04% | Show ranking |
| Workwear brands | 4th of 5 | 5.6% | Show ranking |
| Telehandlers | 6th of 6 | 4.2% | Show ranking |
| Wheel loader brands | 6th of 8 | 4.4% | Show ranking |
| Work pants brands | 3rd of 4 | 10.5% | Show ranking |
| Work shorts brands | 3rd of 4 | 3.4% | Shown above |
How is Caterpillar measured?
Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- cat digger
- caterpillar excavator
- caterpillar forestry mulcher
- caterpillar forklift battery
- caterpillar mini excavator
- caterpillar safety boots
- caterpillar skid steer
- caterpillar steel toe boot
- caterpillar telehandler
- caterpillar work boot
- caterpillar work pants
- caterpillar work shorts
- caterpillar workwear
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Is Caterpillar your brand?
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