Brandwave

Caterpillar vs Kobelco:Which is searched more?

In September 2026, Kobelco had more branded searches than Caterpillar among digger brands worldwide. Kobelco was estimated to have 49.5K branded searches compared to Caterpillar’s 2.4K, and held a 14% Share of Search versus Caterpillar’s 0.68%. These are worldwide searches for English-language branded terms.

Share of Search among digger brands worldwide in September 2026Which is more popular in search, Caterpillar or Kobelco?
Caterpillar0.68%2.4K searches
vs
Kobelco14%49.5K searches

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Which is more popular in search, Caterpillar or Kobelco?

Compare the digger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caterpillar and Kobelco among digger brands worldwide, by month

Share of Search by month for Kobelco, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthLiebherrKobelcoCaseHyundai Construction EquipmentCaterpillar
Oct 202570.9%11.7%12.7%4.1%0.68%
Nov 202572.5%11.9%10.9%4%0.7%
Dec 202568.2%13.7%12.8%4.5%0.67%
Jan 202671.9%11.8%11.3%4.4%0.57%
Feb 202668.9%13.9%11.5%5.1%0.67%
Mar 202671.6%11.8%11.6%4.3%0.69%
Apr 202672.2%11.9%11.2%4.1%0.58%
May 202668.1%13.7%13%4.5%0.66%
Jun 202672.2%11.9%11.2%4.2%0.58%
Jul 202673.7%12.1%9.8%3.9%0.59%
Aug 202669.5%14%11.3%4.6%0.68%
Sep 202669.6%14%11%4.6%0.68%

How has the Caterpillar and Kobelco comparison changed over the last 12 months?

  • Kobelco was ahead of Caterpillar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among digger brands worldwide held steady at 0.68%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among digger brands worldwide moved from 11.7% to 14%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for digger brands worldwide in September 2026?

  1. Kobelco’s estimated Share of Search among digger brands worldwide has gained ground for 3 months in a row, from 11.9% to 14% in September 2026.

  2. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Other head-to-heads among digger brands

How each brand is measured

Brandwave collects information about searches that people make online using Caterpillar’s and Kobelco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caterpillar

1 branded search term

  • cat digger

Kobelco

1 branded search term

  • kobelco

How the Brand Demand Index is measured

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