Dickies vs Wrangler RIGGS Workwear:Which is more popular?
In September 2026, Dickies had more branded searches than Wrangler RIGGS Workwear among workwear brands worldwide. Dickies had about 14,800 branded searches, while Wrangler RIGGS Workwear had 3,600. Dickies made up 1% of all workwear brand searches we track, and Wrangler RIGGS Workwear accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about workwear brands, Dickies appeared in all five answers and Wrangler RIGGS Workwear in two. Dickies was mentioned before Wrangler RIGGS Workwear in every answer.
Who do people search for more?
Dickies, about 4 searches for every 1 for Wrangler RIGGS Workwear
Who does AI mention more?
Dickies, mentioned in every answer we collected
Who does AI recommend more?
Dickies, named ahead of Wrangler RIGGS Workwear in every answer
Follow Dickies vs Wrangler RIGGS Workwear and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top workwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dickies appeared in all five answers. Wrangler RIGGS Workwear was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dickies was listed before Wrangler RIGGS Workwear in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Duluth Trading Company4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TRUEWERK4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ariat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blåkläder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Red Kap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wrangler RIGGS Workwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Portwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workwear brands
5 answers
Asked ChatGPT
“Which workwear brand should I buy?”
Asked ChatGPT
“What are the best workwear brands?”
Asked ChatGPT
“What's the best workwear brand for tradespeople?”
Searched Google, AI Overview
“workwear brands”
Searched Google, AI Overview
“durable workwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dickies or Wrangler RIGGS Workwear more popular in search?
This chart shows how often people search Google for Dickies and Wrangler RIGGS Workwear by name. Each line represents a brand's share of searches for all 12 workwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dickies, Wrangler RIGGS Workwear. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Duluth Trading Company | Blåkläder | Portwest | TRUEWERK | Red Kap | Carhartt | Dickies | Hard Yakka | Caterpillar | Wrangler RIGGS Workwear | Bisley |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 30.5% | 6.1% | 5% | 5% | 2.2% | 1.2% | 2.2% | 1.2% | 0.55% | 0.3% | 0.03% |
| Nov 2025 | 45.3% | 37.3% | 4.1% | 3.4% | 5% | 1.5% | 1% | 1% | 0.82% | 0.45% | 0.2% | 0.02% |
| Dec 2025 | 46.9% | 38.6% | 2.8% | 2.3% | 4.2% | 1.6% | 1.3% | 1% | 0.57% | 0.46% | 0.21% | 0.01% |
| Jan 2026 | 47.2% | 31.5% | 5.2% | 4.2% | 5.2% | 1.9% | 1.6% | 1.3% | 1% | 0.57% | 0.31% | 0.02% |
| Feb 2026 | 48.6% | 26.6% | 6.5% | 5.3% | 5.3% | 2.4% | 1.6% | 1.3% | 1.3% | 0.58% | 0.32% | 0.03% |
| Mar 2026 | 53.2% | 23.8% | 5.9% | 4.8% | 4.8% | 2.6% | 1.4% | 1.2% | 1.4% | 0.52% | 0.35% | 0.03% |
| Apr 2026 | 53.5% | 23.9% | 5.9% | 3.9% | 5.9% | 2.2% | 1.2% | 1.2% | 1.4% | 0.53% | 0.29% | 0.03% |
| May 2026 | 50.6% | 27.7% | 4.5% | 3.7% | 6.8% | 2% | 1.4% | 1.1% | 1.4% | 0.5% | 0.27% | 0.04% |
| Jun 2026 | 47.2% | 31.6% | 5.2% | 4.2% | 5.2% | 2.3% | 1.3% | 0.85% | 1.3% | 0.57% | 0.25% | 0.03% |
| Jul 2026 | 43.9% | 35.9% | 3.9% | 4.8% | 4.8% | 2.2% | 1.4% | 0.97% | 1.2% | 0.53% | 0.29% | 0.04% |
| Aug 2026 | 48.5% | 32.5% | 4.4% | 3.6% | 4.4% | 2% | 1.6% | 1.1% | 1.3% | 0.48% | 0.26% | 0.03% |
| Sep 2026 | 47.2% | 31.6% | 6.4% | 4.2% | 4.2% | 2.3% | 1.3% | 1% | 1% | 0.38% | 0.25% | 0.03% |
How has the Dickies and Wrangler RIGGS Workwear comparison changed over the last 12 months?
3 findings
- Dickies was ahead of Wrangler RIGGS Workwear in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ share of searches among workwear brands worldwide moved from 2.2% to 1%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Wrangler RIGGS Workwear’s share of searches among workwear brands worldwide moved from 0.3% to 0.25%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for workwear brands worldwide in September 2026?
2 changes
In September 2026, Dickies rose from 9th to 8th among workwear brands worldwide.
Estimated monthly branded searches for Wrangler RIGGS Workwear worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dickies’ and Wrangler RIGGS Workwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dickies
1 branded search term
- dickies overalls
Wrangler RIGGS Workwear
1 branded search term
- wrangler riggs workwear
Other head-to-heads among workwear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.