Brandwave

Portwest vs Pyramex:Which is more popular?

In September 2026, Portwest had more branded searches than Pyramex among hi vis clothing brands worldwide. Portwest had about 60,500 branded searches, while Pyramex had 4,400. Portwest made up 67.8% of all hi vis clothing brand searches we track, and Pyramex accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about hi vis clothing brands, Portwest appeared in three of the five answers and Pyramex in two. Portwest and Pyramex were each mentioned first in one of the two answers.

Among hi vis clothing brands worldwide in September 2026

Who do people search for more?

Portwest, about 14 searches for every 1 for Pyramex

Portwest 60.5K searchesPyramex 4.4K searches

Who does AI mention more?

Portwest, mentioned in 3 of 5 answers, Pyramex in 2

Portwest in 3 of 5Pyramex in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Portwest first in 1Pyramex first in 1

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Top hi vis clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Portwest was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pyramex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Portwest and Pyramex were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Portwest1st
  2. Pyramex1st
  3. Hard Yakka–
  4. Bisley–
  5. DNC–
  6. King Gee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Portwest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyramex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DNC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • King Gee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hi vis clothing brands

5 answers
  • Asked ChatGPT

    “Which hi vis clothing brand should I buy?”

    1. 1Portwest
  • Asked ChatGPT

    “What are the best hi vis clothing brands?”

    1. 1Portwest
    2. 2Pyramex
  • Asked ChatGPT

    “What's the best hi vis clothing brand for worksite safety?”

    1. 1Pyramex
    2. 2Portwest
  • Searched Google, AI Overview

    “high vis clothing”

    1. Searched Google, AI Overview

      “reflective workwear”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is Portwest or Pyramex more popular in search?

      This chart shows how often people search Google for Portwest and Pyramex by name. Each line represents a brand's share of searches for all six hi vis clothing brands we track, month by month, from English-language searches worldwide.

      Portwest and Pyramex among hi vis clothing brands worldwide, by month

      Share of searches by month for Portwest, Pyramex. The figures are in the table below the chart.

      View monthly share of searches table
      MonthPortwestHard YakkaBisleyPyramexDNCKing Gee
      Oct 202568.5%16.7%7.5%4.1%1.8%1.5%
      Nov 202568.5%16.7%7.5%4.1%1.8%1.5%
      Dec 202565.8%16.1%8.8%5.9%1.7%1.7%
      Jan 202666.3%16.2%8.9%4.8%2.1%1.8%
      Feb 202666.3%16.2%8.9%4.8%2.1%1.8%
      Mar 202664%19.1%8.6%4.7%2%1.7%
      Apr 202659.2%21.7%9.7%5.3%2.3%1.9%
      May 202657.6%21.1%11.5%5.1%2.8%1.9%
      Jun 202662.2%18.6%10.2%4.5%2.5%2%
      Jul 202666.3%16.2%8.9%4.8%2.1%1.8%
      Aug 202658.9%21.5%9.6%5.2%2.9%1.9%
      Sep 202667.8%16.6%7.4%4.9%1.8%1.5%

      How has the Portwest and Pyramex comparison changed over the last 12 months?

      3 findings
      • Portwest was ahead of Pyramex in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Portwest’s share of searches among hi vis clothing brands worldwide moved from 68.5% to 67.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
      • Across the 12 months ending September 2026, Pyramex’s share of searches among hi vis clothing brands worldwide moved from 4.1% to 4.9%, and its estimated monthly branded searches held steady at 4.4K.

      How did search popularity change for hi vis clothing brands worldwide in September 2026?

      1 change
      1. In September 2026, Portwest gained share of searches among hi vis clothing brands worldwide, from 58.9% to 67.8%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Portwest’s and Pyramex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Portwest

      1 branded search term

      • portwest

      Pyramex

      1 branded search term

      • pyramex

      How the Brand Demand Index is measured

      Other head-to-heads among hi vis clothing brands

      Creator with pink hair and a pink jacket

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