DNC vs Pyramex:Which is more popular?
In September 2026, Pyramex had more branded searches than DNC among hi vis clothing brands worldwide. Pyramex had about 4,400 branded searches, while DNC had 1,600. Pyramex made up 4.9% of all hi vis clothing brand searches we track, and DNC accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about hi vis clothing brands, Pyramex appeared in two of the five answers and DNC in none.
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Top hi vis clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pyramex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DNC did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Portwest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pyramex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DNC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
King Gee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hi vis clothing brands
5 answers
Asked ChatGPT
“Which hi vis clothing brand should I buy?”
Asked ChatGPT
“What are the best hi vis clothing brands?”
Asked ChatGPT
“What's the best hi vis clothing brand for worksite safety?”
Searched Google, AI Overview
“high vis clothing”
Searched Google, AI Overview
“reflective workwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DNC or Pyramex more popular in search?
This chart shows how often people search Google for DNC and Pyramex by name. Each line represents a brand's share of searches for all six hi vis clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pyramex, DNC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Portwest | Hard Yakka | Bisley | Pyramex | DNC | King Gee |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 16.7% | 7.5% | 4.1% | 1.8% | 1.5% |
| Nov 2025 | 68.5% | 16.7% | 7.5% | 4.1% | 1.8% | 1.5% |
| Dec 2025 | 65.8% | 16.1% | 8.8% | 5.9% | 1.7% | 1.7% |
| Jan 2026 | 66.3% | 16.2% | 8.9% | 4.8% | 2.1% | 1.8% |
| Feb 2026 | 66.3% | 16.2% | 8.9% | 4.8% | 2.1% | 1.8% |
| Mar 2026 | 64% | 19.1% | 8.6% | 4.7% | 2% | 1.7% |
| Apr 2026 | 59.2% | 21.7% | 9.7% | 5.3% | 2.3% | 1.9% |
| May 2026 | 57.6% | 21.1% | 11.5% | 5.1% | 2.8% | 1.9% |
| Jun 2026 | 62.2% | 18.6% | 10.2% | 4.5% | 2.5% | 2% |
| Jul 2026 | 66.3% | 16.2% | 8.9% | 4.8% | 2.1% | 1.8% |
| Aug 2026 | 58.9% | 21.5% | 9.6% | 5.2% | 2.9% | 1.9% |
| Sep 2026 | 67.8% | 16.6% | 7.4% | 4.9% | 1.8% | 1.5% |
How has the DNC and Pyramex comparison changed over the last 12 months?
3 findings
- Pyramex was ahead of DNC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DNC’s share of searches among hi vis clothing brands worldwide held steady at 1.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Pyramex’s share of searches among hi vis clothing brands worldwide moved from 4.1% to 4.9%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for hi vis clothing brands worldwide in September 2026?
1 change

In September 2026, DNC lost share of searches among hi vis clothing brands worldwide, from 2.9% to 1.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DNC’s and Pyramex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hi vis clothing brands

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