Carhartt vs Hard Yakka:Which is more popular?
In September 2026, Carhartt had more branded searches than Hard Yakka among work overalls brands worldwide. Carhartt had about 18,100 branded searches, while Hard Yakka had 14,800. Carhartt made up 25.9% of all work overalls brand searches we track, and Hard Yakka accounted for 21.2%. When we asked ChatGPT and Google AI Overviews about work overalls brands, Carhartt appeared in all five answers and Hard Yakka in none.
Who do people search for more?
Carhartt, about 22% more searches than Hard Yakka
Who does AI mention more?
Carhartt, mentioned in every answer we collected
Who does AI recommend more?
Carhartt, the only one of the two named
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Top work overalls brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Carhartt appeared in all five answers. Hard Yakka did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Carhartt1st
Dickies2nd- Round House3rd
- KEY Apparel4th
Hard Yakka–
Bisley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Round House4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KEY Apparel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about work overalls brands
5 answers
Asked ChatGPT
“Which work overalls brand should I buy?”
Asked ChatGPT
“What are the best work overalls brands?”
Asked ChatGPT
“What's the best work overalls brand for tough workwear?”
Searched Google, AI Overview
“work overalls for men”
Searched Google, AI Overview
“best work overalls”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Carhartt or Hard Yakka more popular in search?
This chart shows how often people search Google for Carhartt and Hard Yakka by name. Each line represents a brand's share of searches for all six work overalls brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Carhartt, Hard Yakka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carhartt | Round House | Dickies | Hard Yakka | KEY Apparel | Bisley |
|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 23.1% | 34.4% | 18.8% | 4.6% | 0.41% |
| Nov 2025 | 23.3% | 28.4% | 23.3% | 19% | 5.7% | 0.41% |
| Dec 2025 | 30% | 24.5% | 24.5% | 13.4% | 7.3% | 0.29% |
| Jan 2026 | 27.1% | 27.1% | 22.1% | 18% | 5.4% | 0.39% |
| Feb 2026 | 24.5% | 30% | 20% | 20% | 4.9% | 0.53% |
| Mar 2026 | 23.4% | 28.8% | 19.2% | 23.4% | 4.7% | 0.51% |
| Apr 2026 | 21.4% | 26.2% | 21.4% | 26.2% | 4.2% | 0.56% |
| May 2026 | 23.6% | 29% | 19.3% | 23.6% | 3.8% | 0.63% |
| Jun 2026 | 25.9% | 25.9% | 17.3% | 25.9% | 4.2% | 0.69% |
| Jul 2026 | 27.2% | 27.2% | 18.2% | 22.3% | 4.4% | 0.72% |
| Aug 2026 | 29% | 23.7% | 19.3% | 23.7% | 3.8% | 0.51% |
| Sep 2026 | 25.9% | 25.9% | 21.2% | 21.2% | 5.2% | 0.56% |
How has the Carhartt and Hard Yakka comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hard Yakka took it in April 2026, Carhartt took it in July 2026.
- Across the 12 months ending September 2026, Carhartt’s share of searches among work overalls brands worldwide moved from 18.8% to 25.9%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Hard Yakka’s share of searches among work overalls brands worldwide moved from 18.8% to 21.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for work overalls brands worldwide in September 2026?
4 changes
In September 2026, Round House overtook Hard Yakka to rank 2nd among work overalls brands worldwide, with 25.9% of the searches.
In September 2026, Dickies overtook Hard Yakka to rank 3rd among work overalls brands worldwide, with 21.2% of the searches.
In September 2026, Carhartt lost share of searches among work overalls brands worldwide, from 29% to 25.9%.
In September 2026, Hard Yakka lost share of searches among work overalls brands worldwide, from 23.7% to 21.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carhartt’s and Hard Yakka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt
1 branded search term
- carhartt bag
Hard Yakka
1 branded search term
- hardyakka
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