Champion vs Dickies:Which is searched more?
In September 2026, Dickies had more branded searches than Champion among streetwear brands worldwide. Dickies had about 673,000 branded searches, while Champion had 2,400. Dickies made up 6.8% of all streetwear brand searches we track, and Champion accounted for 0.02%. These are worldwide searches for English-language branded terms.
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Is Champion or Dickies more popular in search?
Compare the streetwear labels people wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Dickies, Champion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carhartt WIP | Supreme | Stüssy | Off-White | Dickies | Kith | Corteiz | Aimé Leon Dore | Fear of God Essentials | Champion |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 18.2% | 18.2% | 8.1% | 6.7% | 4.5% | 4.5% | 2.4% | 1.3% | 0.02% |
| Nov 2025 | 44.6% | 15.2% | 15.2% | 6.8% | 5.6% | 4.6% | 4.6% | 2% | 1.4% | 0.02% |
| Dec 2025 | 42.8% | 17.8% | 14.6% | 6.5% | 5.4% | 5.4% | 3.6% | 2% | 2% | 0.02% |
| Jan 2026 | 39% | 19.6% | 16% | 7.2% | 5.9% | 4.8% | 3.9% | 2.2% | 1.4% | 0.02% |
| Feb 2026 | 31% | 23.3% | 19% | 8.5% | 5.7% | 4.7% | 3.8% | 2.6% | 1.4% | 0.02% |
| Mar 2026 | 28% | 25.7% | 17.2% | 9.4% | 6.3% | 5.2% | 4.2% | 2.8% | 1.3% | 0.03% |
| Apr 2026 | 26.5% | 23.9% | 19.5% | 8.8% | 5.9% | 5.9% | 4.8% | 3.2% | 1.4% | 0.03% |
| May 2026 | 22.5% | 24.3% | 19.8% | 8.9% | 7.3% | 7.3% | 4.9% | 3.3% | 1.8% | 0.03% |
| Jun 2026 | 24.3% | 21.9% | 21.9% | 9.9% | 6.6% | 6.6% | 4.4% | 2.9% | 1.3% | 0.03% |
| Jul 2026 | 24.9% | 21.9% | 21.9% | 9.9% | 6.6% | 5.4% | 4.4% | 3.6% | 1.3% | 0.03% |
| Aug 2026 | 24.3% | 26.8% | 21.9% | 8.1% | 6.6% | 4.4% | 3.6% | 2.9% | 1.3% | 0.03% |
| Sep 2026 | 30.8% | 22.7% | 18.6% | 8.3% | 6.8% | 4.6% | 3.7% | 3.1% | 1.4% | 0.02% |
How has the Champion and Dickies comparison changed over the last 12 months?
3 findings
- Dickies was ahead of Champion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Champion’s share of searches among streetwear brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Dickies’ share of searches among streetwear brands worldwide moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for streetwear brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Champion’s and Dickies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among streetwear brands
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