Brandwave

Country Road vs Madewell:Which is more popular?

In September 2026, Madewell had more branded searches than Country Road among women's fashion retailers worldwide. Madewell had about 823,000 branded searches, while Country Road had 673,000. Madewell made up 0.88% of all women's fashion retailer searches we track, and Country Road accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about women's fashion retailers, Madewell appeared in three of the four answers and Country Road in none.

Among women's fashion retailers worldwide in September 2026

Who do people search for more?

Madewell, about 22% more searches than Country Road

Madewell 823K searchesCountry Road 673K searches

Who does AI mention more?

Madewell, mentioned in 3 of 4 answers, Country Road in 0

Madewell in 3 of 4Country Road in 0 of 4

Who does AI recommend more?

Madewell, the only one of the two named

Madewell first in 3Country Road never named

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Top women's fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Madewell was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Country Road did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Madewell1st
  2. Nordstrom2nd
  3. Old Navy3rd
  4. Zara4th
  5. Uniqlo5th
  6. Quince5th
  7. Aritzia7th
  8. H&M8th
  9. Anthropologie9th
  10. +1 more
  11. Country Road–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madewell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Uniqlo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nordstrom2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aritzia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anthropologie2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quince2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H&M1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Country Road0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about women's fashion retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Country Road or Madewell more popular in search?

This chart shows how often people search Google for Country Road and Madewell by name. Each line represents a brand's share of searches for all 13 women's fashion retailers we track, month by month, from English-language searches worldwide.

Country Road and Madewell among women's fashion retailers worldwide, by month

Share of searches by month for Madewell, Country Road. The figures are in the table below the chart.

View monthly share of searches table
MonthZaraH&MUniqloOld NavyNordstromAritziaAnthropologieCotton OnMadewellCountry RoadQuinceSeed HeritageMax
Oct 202536.5%20%16.3%10.9%6%4%2.7%1.8%0.81%0.66%0.26%0.16%0.02%
Nov 202536.4%16.3%16.3%10.9%6%6%3.3%2.7%0.98%0.8%0.27%0.16%0.02%
Dec 202538%17%13.9%11.4%7.6%4.2%3.4%2.3%0.84%0.84%0.35%0.17%0.02%
Jan 202639.4%17.6%17.6%7.9%6.5%4.3%2.9%1.9%0.71%0.71%0.34%0.14%0.02%
Feb 202640%17.9%14.6%9.8%6.6%3.6%2.9%2.4%0.72%0.89%0.35%0.18%0.02%
Mar 202639.1%17.5%14.3%11.7%6.4%3.5%2.9%2.4%0.87%0.87%0.34%0.17%0.02%
Apr 202639.9%17.8%14.6%9.8%6.6%3.6%2.9%2.4%0.88%0.88%0.34%0.18%0.02%
May 202637.6%20.6%13.7%11.2%6.2%3.4%2.8%2.3%0.83%0.83%0.39%0.17%0.02%
Jun 202640.1%22%12%9.9%5.4%3.6%3%2%0.73%0.89%0.34%0.18%0.02%
Jul 202639.8%17.8%11.9%11.9%8%3.6%2.9%2%0.72%0.88%0.34%0.14%0.02%
Aug 202639.2%17.5%14.3%11.7%6.4%3.5%2.9%2.4%0.87%0.71%0.41%0.17%0.02%
Sep 202639.7%17.7%14.5%9.7%6.5%4.4%2.9%2.4%0.88%0.72%0.42%0.18%0.02%

How has the Country Road and Madewell comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Country Road took it in February 2026, Madewell took it in August 2026.
  • Across the 12 months ending September 2026, Country Road’s share of searches among women's fashion retailers worldwide moved from 0.66% to 0.72%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Madewell’s share of searches among women's fashion retailers worldwide moved from 0.81% to 0.88%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for women's fashion retailers worldwide in September 2026?

0 changes

Neither Country Road nor Madewell moved beyond provider rounding among women's fashion retailers in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Country Road’s and Madewell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Country Road

1 branded search term

  • country road

Madewell

1 branded search term

  • madewell

How the Brand Demand Index is measured

Other head-to-heads among women's fashion retailers

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