Madewell vs Salomon:Which is searched more?
In September 2026, Madewell had more branded searches than Salomon among waist belt brands worldwide. Madewell had about 823,000 branded searches, while Salomon had 320. Madewell made up 89.5% of all waist belt brand searches we track, and Salomon accounted for 0.03%. These are worldwide searches for English-language branded terms.
Follow Madewell vs Salomon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Madewell or Salomon more popular in search?
Compare the waist belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Madewell, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Madewell | Thursday Boot Company | Nathan | Salomon | Osprey |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 9.8% | 0.69% | 0.02% | <0.01% |
| Nov 2025 | 91.3% | 8.2% | 0.44% | 0.02% | <0.01% |
| Dec 2025 | 87.7% | 11.8% | 0.43% | 0.01% | <0.01% |
| Jan 2026 | 85.4% | 14% | 0.61% | 0.02% | <0.01% |
| Feb 2026 | 87.5% | 11.8% | 0.67% | 0.03% | <0.01% |
| Mar 2026 | 92.5% | 6.8% | 0.68% | 0.02% | <0.01% |
| Apr 2026 | 92.5% | 6.8% | 0.68% | 0.02% | <0.01% |
| May 2026 | 92.5% | 6.8% | 0.7% | 0.03% | <0.01% |
| Jun 2026 | 93.5% | 5.6% | 0.88% | 0.03% | <0.01% |
| Jul 2026 | 93.4% | 5.6% | 0.88% | 0.08% | <0.01% |
| Aug 2026 | 92.4% | 6.8% | 0.78% | 0.04% | <0.01% |
| Sep 2026 | 89.5% | 9.8% | 0.66% | 0.03% | <0.01% |
How has the Madewell and Salomon comparison changed over the last 12 months?
3 findings
- Madewell was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Madewell’s share of searches among waist belt brands worldwide moved from 89.4% to 89.5%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Salomon’s share of searches among waist belt brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for waist belt brands worldwide in September 2026?
2 changes
In September 2026, Madewell lost share of searches among waist belt brands worldwide, from 92.4% to 89.5%.
Estimated monthly branded searches for Salomon worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Madewell’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among waist belt brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.