Madewell vs Thursday Boot Company:Which is more popular?
In September 2026, Madewell had more branded searches than Thursday Boot Company among waist belt brands worldwide. Madewell had about 823,000 branded searches, while Thursday Boot Company had 90,500. Madewell made up 89.5% of all waist belt brand searches we track, and Thursday Boot Company accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about waist belt brands, Madewell and Thursday Boot Company each appeared in two of the five answers. Madewell and Thursday Boot Company were each mentioned first in one of the two answers.
Who do people search for more?
Madewell, about 9 searches for every 1 for Thursday Boot Company
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top waist belt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Madewell and Thursday Boot Company were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Madewell and Thursday Boot Company were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Salomon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Madewell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thursday Boot Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nathan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Osprey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waist belt brands
5 answers
Asked ChatGPT
“Which waist belt brand should I buy?”
Asked ChatGPT
“What are the best waist belt brands?”
Asked ChatGPT
“What's the best waist belt brand for running and hiking?”
Searched Google, AI Overview
“running waist belt”
Searched Google, AI Overview
“water bottle belt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Madewell or Thursday Boot Company more popular in search?
This chart shows how often people search Google for Madewell and Thursday Boot Company by name. Each line represents a brand's share of searches for all five waist belt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Madewell, Thursday Boot Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Madewell | Thursday Boot Company | Nathan | Salomon | Osprey |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 9.8% | 0.69% | 0.02% | <0.01% |
| Nov 2025 | 91.3% | 8.2% | 0.44% | 0.02% | <0.01% |
| Dec 2025 | 87.7% | 11.8% | 0.43% | 0.01% | <0.01% |
| Jan 2026 | 85.4% | 14% | 0.61% | 0.02% | <0.01% |
| Feb 2026 | 87.5% | 11.8% | 0.67% | 0.03% | <0.01% |
| Mar 2026 | 92.5% | 6.8% | 0.68% | 0.02% | <0.01% |
| Apr 2026 | 92.5% | 6.8% | 0.68% | 0.02% | <0.01% |
| May 2026 | 92.5% | 6.8% | 0.7% | 0.03% | <0.01% |
| Jun 2026 | 93.5% | 5.6% | 0.88% | 0.03% | <0.01% |
| Jul 2026 | 93.4% | 5.6% | 0.88% | 0.08% | <0.01% |
| Aug 2026 | 92.4% | 6.8% | 0.78% | 0.04% | <0.01% |
| Sep 2026 | 89.5% | 9.8% | 0.66% | 0.03% | <0.01% |
How has the Madewell and Thursday Boot Company comparison changed over the last 12 months?
3 findings
- Madewell was ahead of Thursday Boot Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Madewell’s share of searches among waist belt brands worldwide moved from 89.4% to 89.5%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among waist belt brands worldwide held steady at 9.8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for waist belt brands worldwide in September 2026?
2 changes
In September 2026, Thursday Boot Company gained share of searches among waist belt brands worldwide, from 6.8% to 9.8%.
In September 2026, Madewell lost share of searches among waist belt brands worldwide, from 92.4% to 89.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Madewell’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Madewell
1 branded search term
- madewell
Thursday Boot Company
2 branded search terms
- thursday boot
- thursday boot company
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