Brandwave

Carhartt WIP vs Dickies:Which is more popular?

In September 2026, Carhartt WIP had more branded searches than Dickies among streetwear brands worldwide. Carhartt WIP had about 3 million branded searches, while Dickies had 673,000. Carhartt WIP made up 30.8% of all streetwear brand searches we track, and Dickies accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Carhartt WIP appeared in four of the five answers and Dickies in two. Carhartt WIP was mentioned before Dickies in every answer.

Among streetwear brands worldwide in September 2026

Who do people search for more?

Carhartt WIP, about 5 searches for every 1 for Dickies

Carhartt WIP 3M searchesDickies 673K searches

Who does AI mention more?

Carhartt WIP, mentioned in 4 of 5 answers, Dickies in 2

Carhartt WIP in 4 of 5Dickies in 2 of 5

Who does AI recommend more?

Carhartt WIP, named ahead of Dickies in every answer

Carhartt WIP first in 4Dickies never first

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Top streetwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carhartt WIP was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dickies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carhartt WIP was listed before Dickies in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stüssy1st
  2. Carhartt WIP2nd
  3. Supreme3rd
  4. Corteiz4th
  5. Fear of God Essentials5th
  6. Off-White6th
  7. Aimé Leon Dore7th
  8. Kith8th
  9. Dickies9th
  10. Champion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streetwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Carhartt WIP or Dickies more popular in search?

This chart shows how often people search Google for Carhartt WIP and Dickies by name. Each line represents a brand's share of searches for all ten streetwear brands we track, month by month, from English-language searches worldwide.

Carhartt WIP and Dickies among streetwear brands worldwide, by month

Share of searches by month for Carhartt WIP, Dickies. The figures are in the table below the chart.

View monthly share of searches table
MonthCarhartt WIPSupremeStüssyOff-WhiteDickiesKithCorteizAimé Leon DoreFear of God EssentialsChampion
Oct 202536.2%18.2%18.2%8.1%6.7%4.5%4.5%2.4%1.3%0.02%
Nov 202544.6%15.2%15.2%6.8%5.6%4.6%4.6%2%1.4%0.02%
Dec 202542.8%17.8%14.6%6.5%5.4%5.4%3.6%2%2%0.02%
Jan 202639%19.6%16%7.2%5.9%4.8%3.9%2.2%1.4%0.02%
Feb 202631%23.3%19%8.5%5.7%4.7%3.8%2.6%1.4%0.02%
Mar 202628%25.7%17.2%9.4%6.3%5.2%4.2%2.8%1.3%0.03%
Apr 202626.5%23.9%19.5%8.8%5.9%5.9%4.8%3.2%1.4%0.03%
May 202622.5%24.3%19.8%8.9%7.3%7.3%4.9%3.3%1.8%0.03%
Jun 202624.3%21.9%21.9%9.9%6.6%6.6%4.4%2.9%1.3%0.03%
Jul 202624.9%21.9%21.9%9.9%6.6%5.4%4.4%3.6%1.3%0.03%
Aug 202624.3%26.8%21.9%8.1%6.6%4.4%3.6%2.9%1.3%0.03%
Sep 202630.8%22.7%18.6%8.3%6.8%4.6%3.7%3.1%1.4%0.02%

How has the Carhartt WIP and Dickies comparison changed over the last 12 months?

3 findings
  • Carhartt WIP was ahead of Dickies in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carhartt WIP’s share of searches among streetwear brands worldwide moved from 36.2% to 30.8%, and its estimated monthly branded searches moved from 4.5M to 3M.
  • Across the 12 months ending September 2026, Dickies’ share of searches among streetwear brands worldwide moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for streetwear brands worldwide in September 2026?

2 changes

  1. In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 30.8% of the searches.

  2. Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Carhartt WIP’s and Dickies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carhartt WIP

2 branded search terms

  • carhartt
  • carharttwip

Dickies

1 branded search term

  • dickies

How the Brand Demand Index is measured

Other head-to-heads among streetwear brands

Creator with pink hair and a pink jacket

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