How popular isDuluth Trading Company?
In September 2026, people searched for Duluth Trading Company by name about 450,000 times worldwide, about the same as the previous year. These searches made up 85.7% of all global work shirts brand searches, placing Duluth Trading Company first out of six brands. When we asked both ChatGPT and Google AI Overviews about work shirts brands, Duluth Trading Company appeared in three of the five answers and was the fourth most recommended of the six.
Duluth Trading Company is the most searched of 6 competitors and the fourth most recommended in AI answers.
- Duluth Trading CompanyShare of searches 85.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Red KapShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
GildanShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DickiesShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CarharttShare of searches 0.84%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Follow Duluth Trading Company and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top work shirts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Duluth Trading Company was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Duluth Trading Company is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Red Kap4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Duluth Trading Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gildan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about work shirts brands
5 answers
Asked ChatGPT
“Which work shirts brand should I buy?”
Asked ChatGPT
“What are the best work shirts brands?”
Asked ChatGPT
“What's the best work shirts brand for hard-wearing daily wear?”
Searched Google, AI Overview
“best work shirts”
Searched Google, AI Overview
“durable work shirts”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which work shirts brands compete with Duluth Trading Company?
Share of searches by month for Duluth Trading Company, Red Kap, Gildan, Dickies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Duluth Trading Company | Red Kap | Gildan | Dickies | Carhartt | Bisley |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 6.1% | 4.1% | 6.1% | 0.99% | 0.07% |
| Nov 2025 | 91.2% | 3.7% | 2% | 2.5% | 0.6% | 0.04% |
| Dec 2025 | 91.2% | 3.7% | 2% | 2.5% | 0.6% | 0.03% |
| Jan 2026 | 86.9% | 5.2% | 3.5% | 3.5% | 0.85% | 0.06% |
| Feb 2026 | 82.3% | 7.4% | 4.9% | 4% | 1.2% | 0.11% |
| Mar 2026 | 79.9% | 8.8% | 5.9% | 3.9% | 1.4% | 0.1% |
| Apr 2026 | 81.2% | 7.3% | 6% | 4% | 1.5% | 0.11% |
| May 2026 | 83.1% | 6.1% | 6.1% | 3.3% | 1.2% | 0.11% |
| Jun 2026 | 86% | 6.3% | 4.2% | 2.3% | 1% | 0.09% |
| Jul 2026 | 87% | 5.2% | 4.3% | 2.3% | 1% | 0.09% |
| Aug 2026 | 85.7% | 5.2% | 5.2% | 2.8% | 1% | 0.07% |
| Sep 2026 | 85.7% | 6.3% | 4.2% | 2.8% | 0.84% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.7% | 450K | 0% | 0 points | |
| 2, moved from 3rd to 2nd | 6.3% | 33.1K | +22.1% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 4.2% | 22.2K | -18.1% | -0.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2.8% | 14.8K | 0% | 0 points | |
| 5, held 5th | 0.84% | 4.4K | -18.5% | -0.2 points | |
| 6, held 6th | 0.07% | 390 | 0% | 0 points |
85.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Red Kap6.3%
Moved from 3rd to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.
3.
Gildan4.2%
Moved from 2nd to 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
4.
Dickies2.8%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Carhartt0.84%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
6.
Bisley0.07%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Duluth Trading Company and its closest rivals
- Duluth Trading Company vs Red Kap: compare popularity
- Duluth Trading Company vs Gildan: compare popularity
- Duluth Trading Company vs Dickies: compare popularity
- Duluth Trading Company vs Carhartt: compare popularity
- Duluth Trading Company vs Bisley: compare popularity
- Compare Duluth Trading Company with any brand
Every comparison with Duluth Trading Company
12 comparisons
- Ariat vs Duluth Trading Company
- Blåkläder vs Duluth Trading Company
- Duluth Trading Company vs Portwest
- Duluth Trading Company vs TRUEWERK
- Duluth Trading Company vs Red Kap
- Duluth Trading Company vs Gildan
- Carhartt vs Duluth Trading Company
- Dickies vs Duluth Trading Company
- Duluth Trading Company vs Hard Yakka
- Caterpillar vs Duluth Trading Company
- Duluth Trading Company vs Wrangler RIGGS Workwear
- Bisley vs Duluth Trading Company
How has branded search demand for Duluth Trading Company changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Duluth Trading Company worldwide held steady at 450K.
- Across the 12 months ending September 2026, Duluth Trading Company’s share of searches among work shirts brands worldwide increased from 82.7% to 85.7%.
- Across the 12 months ending September 2026, Duluth Trading Company’s share of searches among work shirts brands worldwide peaked at 91.2% in December 2025 and was lowest at 79.9% in March 2026.
How did search popularity change for work shirts brands worldwide in September 2026?
4 changes
In September 2026, Red Kap overtook Gildan to rank 2nd among work shirts brands worldwide, with 6.3% of the searches.
In September 2026, Gildan lost share of searches among work shirts brands worldwide, from 5.2% to 4.2%.
Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.
Estimated monthly branded searches for Carhartt worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are Duluth Trading Company’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Duluth Trading Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- duluth trading company
Do you work for Duluth Trading Company? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Duluth Trading Company compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Workwear brands | 2nd of 12 | 31.6% | Show ranking |
| Work shorts brands | 1st of 6 | 85.2% | Show ranking |
| Work shirts brands | 1st of 6 | 85.7% | Shown above |
Is Duluth Trading Company your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.