Brandwave

How popular isGildan in search?

In September 2026, there were an estimated 37K branded searches for Gildan worldwide which is down 24.9% over the last 12 months. Gildan holds 53.1% estimated Share of Search among work shirts brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gildan53.1%
  2. Dickies35.4%
  3. Carhartt10.5%
  4. Bisley0.93%
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Which work shirts brands compete with Gildan?

Gildan against work shirts brands worldwide, by month

Share of Search by month for Gildan, Dickies, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthGildanDickiesCarharttBisley
Oct 202536.3%54.2%8.8%0.64%
Nov 202539.3%48.2%11.7%0.85%
Dec 202539.4%48.3%11.7%0.57%
Jan 202644.2%44.2%10.8%0.78%
Feb 202648%39.3%11.7%1%
Mar 202651.9%34.6%12.6%0.91%
Apr 202651.9%34.6%12.6%0.91%
May 202656.7%31%11.3%1%
Jun 202655.3%30.1%13.4%1.2%
Jul 202655.3%30.1%13.4%1.2%
Aug 202656.8%31%11.3%0.82%
Sep 202653.1%35.4%10.5%0.93%

  1. 1.Gildan

    53.1%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.7 points.

  2. 2.Dickies

    35.4%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +4.4 points.

  3. 3.Carhartt

    10.5%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  4. 4.Bisley

    0.93%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Gildan and its closest rivals

Every comparison with Gildan

How has branded search demand for Gildan changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gildan worldwide fell from 49.3K to 37K.
  • Across the 12 months ending September 2026, Gildan’s estimated Share of Search among work shirts brands worldwide increased from 36.3% to 53.1%.
  • Across the 12 months ending September 2026, Gildan’s estimated Share of Search among work shirts brands worldwide peaked at 56.8% in August 2026 and was lowest at 36.3% in October 2025.
  • Across the 12 months ending September 2026, Gildan rose from 2nd to 1st among work shirts brands worldwide.

How did search popularity change for work shirts brands worldwide in September 2026?

  1. In September 2026, Dickies gained estimated Share of Search among work shirts brands worldwide, from 31% to 35.4%.

  2. In September 2026, Gildan lost estimated Share of Search among work shirts brands worldwide, from 56.8% to 53.1%.

  3. In September 2026, Carhartt lost estimated Share of Search among work shirts brands worldwide, from 11.3% to 10.5%.

Where does Gildan compete?

Gildan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hoodies4th of 60.07%Show ranking
Work shirts brands1st of 453.1%Shown above

How is Gildan measured?

Brandwave collects information about searches that people make online using Gildan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • gildan hoodies
  • gildan shirts

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How the Brand Demand Index is measured

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