Brandwave

Cuts Clothing vs Gildan:Which is more popular?

In September 2026, Cuts Clothing had more branded searches than Gildan among t-shirt brands worldwide. Cuts Clothing had about 41,200 branded searches, while Gildan had 22,200. Cuts Clothing made up 7.8% of all t-shirt brand searches we track, and Gildan accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about t-shirt brands, Gildan appeared in three of the five answers and Cuts Clothing in none.

Among t-shirt brands worldwide in September 2026

Who do people search for more?

Cuts Clothing, about 86% more searches than Gildan

Cuts Clothing 41.2K searchesGildan 22.2K searches

Who does AI mention more?

Gildan, mentioned in 3 of 5 answers, Cuts Clothing in 0

Gildan in 3 of 5Cuts Clothing in 0 of 5

Who does AI recommend more?

Gildan, the only one of the two named

Gildan first in 3Cuts Clothing never named

Follow Cuts Clothing vs Gildan and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top t-shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gildan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cuts Clothing did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Buck Mason2nd
  3. Hanes3rd
  4. Gildan4th
  5. Lady White Co.5th
  6. Sunspel6th
  7. James Perse6th
  8. Everlane8th
  9. True Classic–
  10. +2 more
  11. Cuts Clothing–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uniqlo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buck Mason4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gildan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lady White Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunspel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Perse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • True Classic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuts Clothing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about t-shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Cuts Clothing or Gildan more popular in search?

This chart shows how often people search Google for Cuts Clothing and Gildan by name. Each line represents a brand's share of searches for all 14 t-shirt brands we track, month by month, from English-language searches worldwide.

Cuts Clothing and Gildan among t-shirt brands worldwide, by month

Share of searches by month for Cuts Clothing, Gildan. The figures are in the table below the chart.

View monthly share of searches table
MonthTrue ClassicComfort ColorsUniqloFresh Clean ThreadsCuts ClothingHanesGildanBuck MasonLady White Co.AsketSunspelJames PerseEverlaneMack Weldon
Oct 202535.1%18.5%12.6%8.6%5.8%5.8%4.6%2.1%2.5%0.92%0.92%1.7%0.5%0.4%
Nov 202547.1%13.2%9.3%7.7%7%4.7%2.8%1.5%2.3%0.68%0.83%1%0.29%1.5%
Dec 202536.5%14.6%15.4%8.6%6.8%5.4%3.8%2.5%3.1%0.75%1.1%0.91%0.33%0.39%
Jan 202630.4%18.8%15.7%8.4%6.1%5.6%4.7%2.6%3.1%1.1%1.4%1.1%0.49%0.49%
Feb 202635.6%14.8%15.1%8.4%6.1%5.4%4.5%3%3%0.9%1.3%1.1%0.47%0.25%
Mar 202637.5%12.5%12.3%9.9%6.5%6.9%3.7%3.7%2.5%1.1%1.3%1.3%0.48%0.27%
Apr 202637.4%14.7%12.3%9.8%6.5%4.6%3.7%3%2.5%1.6%2%1.1%0.48%0.27%
May 202635.3%13.1%16.2%9.1%7.1%4.7%4%2.7%2.2%1.5%2.2%1.2%0.43%0.28%
Jun 202637%13.4%15.9%8.9%6.1%5.8%3.2%2.6%1.8%1.4%1.8%1.4%0.35%0.23%
Jul 202633.8%14.9%14.7%9.6%6.8%5.2%3.6%2.9%2.4%1.6%2%2%0.31%0.26%
Aug 202630.4%16.9%14.1%9.2%7%7.8%4.2%3.4%2.3%1.3%1.9%1%0.3%0.25%
Sep 202630.3%16.9%14.1%11.3%7.8%5%4.2%2.8%2.8%1.5%1.5%1.3%0.3%0.25%

How has the Cuts Clothing and Gildan comparison changed over the last 12 months?

3 findings
  • Cuts Clothing was ahead of Gildan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuts Clothing’s share of searches among t-shirt brands worldwide moved from 5.8% to 7.8%, and its estimated monthly branded searches moved from 27.6K to 41.2K.
  • Across the 12 months ending September 2026, Gildan’s share of searches among t-shirt brands worldwide moved from 4.6% to 4.2%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for t-shirt brands worldwide in September 2026?

2 changes

  1. In September 2026, Cuts Clothing overtook Hanes to rank 5th among t-shirt brands worldwide, with 7.8% of the searches.

  2. Gildan’s share of searches among t-shirt brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cuts Clothing’s and Gildan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuts Clothing

2 branded search terms

  • cuts clothing
  • cuts tshirt

Gildan

1 branded search term

  • gildan shirts

How the Brand Demand Index is measured

Other head-to-heads among t-shirt brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free