Carhartt vs Gildan:Which is more popular by branded search?
In August 2026, Carhartt had more branded searches than Gildan among hoodies worldwide. Carhartt was estimated to have 246K branded searches compared to Gildan’s 27.1K, and held a 1.3% Share of Search versus Gildan’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Gildan?
Compare the hoodies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Gildan. The figures are in the table below the chart.
View monthly share of search table
| Month | Uniqlo | Patagonia | The North Face | Carhartt | Gildan | Champion |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 16.4% | 13.5% | 3.3% | 0.09% | <0.01% |
| Nov 2025 | 63.9% | 15.7% | 15.7% | 4.7% | 0.06% | <0.01% |
| Dec 2025 | 63.1% | 15.6% | 15.6% | 5.7% | 0.07% | 0.01% |
| Jan 2026 | 64.8% | 16% | 16% | 3.2% | 0.07% | <0.01% |
| Feb 2026 | 62.9% | 19% | 15.5% | 2.5% | 0.1% | 0.01% |
| Mar 2026 | 69.7% | 17.2% | 11.5% | 1.5% | 0.11% | 0.01% |
| Apr 2026 | 75.3% | 15.2% | 8.3% | 1.1% | 0.12% | 0.02% |
| May 2026 | 74.1% | 14.9% | 10% | 0.9% | 0.15% | 0.02% |
| Jun 2026 | 71.5% | 17.6% | 9.7% | 1.1% | 0.14% | 0.02% |
| Jul 2026 | 70% | 17.3% | 11.5% | 1% | 0.14% | 0.02% |
| Aug 2026 | 73.7% | 14.9% | 9.9% | 1.3% | 0.15% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Carhartt and Gildan comparison changed over the last 12 months?
3 findings
- Carhartt was ahead of Gildan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among hoodies worldwide moved from 3.3% to 1.3%, and its estimated monthly branded searches moved from 823K to 246K.
- Across the 11 months ending August 2026, Gildan’s estimated Share of Search among hoodies worldwide moved from 0.09% to 0.15%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for hoodies worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Gildan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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