Gildan vs Reigning Champ:Which is searched more?
In September 2026, Reigning Champ had more branded searches than Gildan among hoodies worldwide. Reigning Champ had about 74,000 branded searches, while Gildan had 14,800. Reigning Champ made up 0.36% of all hoody searches we track, and Gildan accounted for 0.07%. These are worldwide searches for English-language branded terms.
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Is Gildan or Reigning Champ more popular in search?
Compare the hoodies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Reigning Champ, Gildan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | The North Face | Patagonia | Hanes | Reigning Champ | Gildan | Champion | Carhartt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 24.3% | 14.8% | 0.49% | 0.27% | 0.1% | <0.01% | <0.01% |
| Nov 2025 | 55.4% | 30.2% | 13.6% | 0.45% | 0.3% | 0.07% | <0.01% | <0.01% |
| Dec 2025 | 55.2% | 30.2% | 13.6% | 0.55% | 0.37% | 0.09% | <0.01% | <0.01% |
| Jan 2026 | 58.5% | 26.2% | 14.4% | 0.48% | 0.26% | 0.08% | <0.01% | <0.01% |
| Feb 2026 | 56.6% | 25.4% | 17.1% | 0.56% | 0.25% | 0.09% | 0.01% | <0.01% |
| Mar 2026 | 65.1% | 17.9% | 16% | 0.65% | 0.29% | 0.07% | 0.01% | <0.01% |
| Apr 2026 | 70.6% | 14.1% | 14.2% | 0.7% | 0.31% | 0.06% | 0.02% | <0.01% |
| May 2026 | 68.4% | 16.8% | 13.8% | 0.68% | 0.3% | 0.05% | 0.01% | <0.01% |
| Jun 2026 | 66.2% | 16.2% | 16.3% | 0.81% | 0.36% | 0.05% | 0.02% | <0.01% |
| Jul 2026 | 63.9% | 19.2% | 15.8% | 0.78% | 0.35% | 0.05% | 0.02% | <0.01% |
| Aug 2026 | 67.3% | 18.1% | 13.6% | 0.67% | 0.3% | 0.05% | 0.01% | <0.01% |
| Sep 2026 | 65.9% | 19.7% | 13.3% | 0.65% | 0.36% | 0.07% | 0.01% | <0.01% |
How has the Gildan and Reigning Champ comparison changed over the last 12 months?
3 findings
- Reigning Champ was ahead of Gildan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gildan’s share of searches among hoodies worldwide moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
- Across the 12 months ending September 2026, Reigning Champ’s share of searches among hoodies worldwide moved from 0.27% to 0.36%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for hoodies worldwide in September 2026?
1 change
Estimated monthly branded searches for Gildan worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gildan’s and Reigning Champ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gildan
1 branded search term
- gildan hoodies
Reigning Champ
1 branded search term
- reigning champ
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