Brandwave

How popular isRed Kap?

In September 2026, people searched for Red Kap by name about 33,100 times worldwide, about the same as the previous year. These searches made up 6.3% of all global work shirts brand searches, placing Red Kap second out of six brands. When we asked both ChatGPT and Google AI Overviews about work shirts brands, Red Kap appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Red Kap is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. Duluth Trading CompanyShare of searches 85.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Red KapShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. GildanShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DickiesShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. CarharttShare of searches 0.84%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top work shirts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Red Kap was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Red Kap is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dickies1st
  2. Carhartt2nd
  3. Red Kap3rd
  4. Duluth Trading Company4th
  5. Gildan–
  6. Bisley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Red Kap4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Duluth Trading Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gildan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about work shirts brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which work shirts brands compete with Red Kap?

Red Kap against work shirts brands worldwide, by month

Share of searches by month for Duluth Trading Company, Red Kap, Gildan, Dickies. The figures are in the table below the chart.

View monthly share of searches table
MonthDuluth Trading CompanyRed KapGildanDickiesCarharttBisley
Oct 202582.7%6.1%4.1%6.1%0.99%0.07%
Nov 202591.2%3.7%2%2.5%0.6%0.04%
Dec 202591.2%3.7%2%2.5%0.6%0.03%
Jan 202686.9%5.2%3.5%3.5%0.85%0.06%
Feb 202682.3%7.4%4.9%4%1.2%0.11%
Mar 202679.9%8.8%5.9%3.9%1.4%0.1%
Apr 202681.2%7.3%6%4%1.5%0.11%
May 202683.1%6.1%6.1%3.3%1.2%0.11%
Jun 202686%6.3%4.2%2.3%1%0.09%
Jul 202687%5.2%4.3%2.3%1%0.09%
Aug 202685.7%5.2%5.2%2.8%1%0.07%
Sep 202685.7%6.3%4.2%2.8%0.84%0.07%

  1. 1.Duluth Trading Company

    85.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Red Kap

    6.3%

    Moved from 3rd to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  3. 3.Gildan

    4.2%

    Moved from 2nd to 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  4. 4.Dickies

    2.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Carhartt

    0.84%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  6. 6.Bisley

    0.07%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Red Kap and its closest rivals

Every comparison with Red Kap

12 comparisons

How has branded search demand for Red Kap changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Red Kap worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, Red Kap’s share of searches among work shirts brands worldwide peaked at 8.8% in March 2026 and was lowest at 3.7% in November 2025.
  • Across the 12 months ending September 2026, Red Kap rose from 3rd to 2nd among work shirts brands worldwide.

How did search popularity change for work shirts brands worldwide in September 2026?

4 changes

  1. In September 2026, Red Kap overtook Gildan to rank 2nd among work shirts brands worldwide, with 6.3% of the searches.

  2. In September 2026, Gildan lost share of searches among work shirts brands worldwide, from 5.2% to 4.2%.

  3. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Carhartt worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Red Kap’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Red Kap’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • red kap

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How the Brand Demand Index is measured

Where does Red Kap compete?

Red Kap is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workwear brands6th of 122.3%Show ranking
Work shirts brands2nd of 66.3%Shown above
Boiler suit brands1st of 452.5%Show ranking
Creator with pink hair and a pink jacket

Is Red Kap your brand?

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