Brandwave

How popular isRed Kap?

In September 2026, people searched for Red Kap by name about 33,100 times worldwide, about the same as the previous year. These searches made up 52.5% of all global boiler suit brand searches, placing Red Kap first out of four brands. When we asked both ChatGPT and Google AI Overviews about boiler suit brands, Red Kap appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Red Kap is the most searched of 4 competitors and the third most recommended in AI answers.

  1. Red KapShare of searches 52.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. DickiesShare of searches 23.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Hard YakkaShare of searches 23.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CarharttShare of searches 0.51%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Red Kap website (opens in a new tab)

Follow Red Kap and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top boiler suit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Red Kap was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Red Kap is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dickies1st
  2. Carhartt2nd
  3. Red Kap3rd
  4. Hard Yakka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Kap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boiler suit brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which boiler suit brands compete with Red Kap?

Red Kap against boiler suit brands worldwide, by month

Share of searches by month for Red Kap, Dickies, Hard Yakka. The figures are in the table below the chart.

View monthly share of searches table
MonthRed KapDickiesHard YakkaCarhartt
Oct 202539.1%39.1%21.4%0.38%
Nov 202544.9%30.1%24.5%0.53%
Dec 202548.7%32.7%17.8%0.87%
Jan 202644.9%30%24.5%0.65%
Feb 202647.5%26%26%0.56%
Mar 202650%22.3%27.3%0.39%
Apr 202645%24.6%30.1%0.35%
May 202645%24.6%30.1%0.35%
Jun 202652.2%19.1%28.5%0.22%
Jul 202650.1%22.3%27.3%0.26%
Aug 202645%24.6%30.1%0.28%
Sep 202652.5%23.5%23.5%0.51%

  1. 1.Red Kap

    52.5%

    Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share +7.5 points.

  2. 2.Dickies

    23.5%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Hard Yakka

    23.5%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -6.6 points.

  4. 4.Carhartt

    0.51%

    Held 4th. 320 estimated branded searches, +88.2% vs prior month. Share +0.2 points.

Compare popularity between Red Kap and its closest rivals

Every comparison with Red Kap

12 comparisons

How has branded search demand for Red Kap changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Red Kap worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, Red Kap’s share of searches among boiler suit brands worldwide increased from 39.1% to 52.5%.
  • Across the 12 months ending September 2026, Red Kap rose from 2nd to 1st among boiler suit brands worldwide.

How did search popularity change for boiler suit brands worldwide in September 2026?

3 changes

  1. In September 2026, Red Kap gained share of searches among boiler suit brands worldwide, from 45% to 52.5%.

  2. In September 2026, Hard Yakka lost share of searches among boiler suit brands worldwide, from 30.1% to 23.5%.

  3. In September 2026, Dickies lost share of searches among boiler suit brands worldwide, from 24.6% to 23.5%.

How are Red Kap’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Red Kap’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • red kap

Do you work for Red Kap? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Red Kap compete?

Red Kap is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workwear brands6th of 122.3%Show ranking
Work shirts brands2nd of 66.3%Show ranking
Boiler suit brands1st of 452.5%Shown above
Creator with pink hair and a pink jacket

Is Red Kap your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free