Brandwave

Hard Yakka vs Red Kap:Which is more popular?

In September 2026, Red Kap had more branded searches than Hard Yakka among boiler suit brands worldwide. Red Kap had about 33,100 branded searches, while Hard Yakka had 14,800. Red Kap made up 52.5% of all boiler suit brand searches we track, and Hard Yakka accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about boiler suit brands, Red Kap appeared in three of the five answers and Hard Yakka in none.

Among boiler suit brands worldwide in September 2026

Who do people search for more?

Red Kap, about 2 searches for every 1 for Hard Yakka

Red Kap 33.1K searchesHard Yakka 14.8K searches

Who does AI mention more?

Red Kap, mentioned in 3 of 5 answers, Hard Yakka in 0

Red Kap in 3 of 5Hard Yakka in 0 of 5

Who does AI recommend more?

Red Kap, the only one of the two named

Red Kap first in 3Hard Yakka never named

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Top boiler suit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Red Kap was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hard Yakka did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dickies1st
  2. Carhartt2nd
  3. Red Kap3rd
  4. Hard Yakka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Kap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boiler suit brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hard Yakka or Red Kap more popular in search?

This chart shows how often people search Google for Hard Yakka and Red Kap by name. Each line represents a brand's share of searches for all four boiler suit brands we track, month by month, from English-language searches worldwide.

Hard Yakka and Red Kap among boiler suit brands worldwide, by month

Share of searches by month for Red Kap, Hard Yakka. The figures are in the table below the chart.

View monthly share of searches table
MonthRed KapDickiesHard YakkaCarhartt
Oct 202539.1%39.1%21.4%0.38%
Nov 202544.9%30.1%24.5%0.53%
Dec 202548.7%32.7%17.8%0.87%
Jan 202644.9%30%24.5%0.65%
Feb 202647.5%26%26%0.56%
Mar 202650%22.3%27.3%0.39%
Apr 202645%24.6%30.1%0.35%
May 202645%24.6%30.1%0.35%
Jun 202652.2%19.1%28.5%0.22%
Jul 202650.1%22.3%27.3%0.26%
Aug 202645%24.6%30.1%0.28%
Sep 202652.5%23.5%23.5%0.51%

How has the Hard Yakka and Red Kap comparison changed over the last 12 months?

3 findings
  • Red Kap was ahead of Hard Yakka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hard Yakka’s share of searches among boiler suit brands worldwide moved from 21.4% to 23.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Red Kap’s share of searches among boiler suit brands worldwide moved from 39.1% to 52.5%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for boiler suit brands worldwide in September 2026?

2 changes

  1. In September 2026, Red Kap gained share of searches among boiler suit brands worldwide, from 45% to 52.5%.

  2. In September 2026, Hard Yakka lost share of searches among boiler suit brands worldwide, from 30.1% to 23.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hard Yakka’s and Red Kap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hard Yakka

1 branded search term

  • hardyakka

Red Kap

1 branded search term

  • red kap

How the Brand Demand Index is measured

Other head-to-heads among boiler suit brands

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