Dickies vs Hard Yakka:Which is searched more?
In September 2026, Dickies and Hard Yakka were level on Share of Search among boiler suit brands worldwide, with an estimated 14.8K branded searches each, at 49.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.
Follow Dickies vs Hard Yakka and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dickies or Hard Yakka?
Compare the boiler suit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dickies, Hard Yakka. The figures are in the table below the chart.
View monthly share of search table
| Month | Dickies | Hard Yakka | Carhartt |
|---|---|---|---|
| Oct 2025 | 64.2% | 35.1% | 0.62% |
| Nov 2025 | 54.6% | 44.5% | 0.96% |
| Dec 2025 | 63.6% | 34.7% | 1.7% |
| Jan 2026 | 54.4% | 44.5% | 1.2% |
| Feb 2026 | 49.5% | 49.5% | 1.1% |
| Mar 2026 | 44.6% | 54.6% | 0.78% |
| Apr 2026 | 44.7% | 54.7% | 0.63% |
| May 2026 | 44.7% | 54.7% | 0.63% |
| Jun 2026 | 39.9% | 59.7% | 0.46% |
| Jul 2026 | 44.7% | 54.7% | 0.52% |
| Aug 2026 | 44.8% | 54.7% | 0.51% |
| Sep 2026 | 49.5% | 49.5% | 1.1% |
How has the Dickies and Hard Yakka comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Hard Yakka took it in March 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among boiler suit brands worldwide moved from 64.2% to 49.5%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among boiler suit brands worldwide moved from 35.1% to 49.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for boiler suit brands worldwide in September 2026?
2 changes
In September 2026, Dickies overtook Hard Yakka to become the leader among boiler suit brands worldwide, with 49.5% estimated Share of Search.
In September 2026, Hard Yakka lost estimated Share of Search among boiler suit brands worldwide, from 54.7% to 49.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Dickies’ and Hard Yakka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dickies
1 branded search term
- dickies overalls
Hard Yakka
1 branded search term
- hardyakka
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.