Dickies vs Red Kap:Which is more popular?
In September 2026, Red Kap had more branded searches than Dickies among boiler suit brands worldwide. Red Kap had about 33,100 branded searches, while Dickies had 14,800. Red Kap made up 52.5% of all boiler suit brand searches we track, and Dickies accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about boiler suit brands, Dickies appeared in all five answers and Red Kap in three. Dickies was mentioned before Red Kap in three out of four answers.
Who do people search for more?
Red Kap, about 2 searches for every 1 for Dickies
Who does AI mention more?
Dickies, mentioned in every answer we collected
Who does AI recommend more?
Dickies, named ahead of Red Kap in 3 of 4 answers
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Top boiler suit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dickies appeared in all five answers. Red Kap was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dickies was listed before Red Kap in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dickies1st
Carhartt2nd- Red Kap3rd
Hard Yakka–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Kap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boiler suit brands
5 answers
Asked ChatGPT
“Which boiler suit brand should I buy?”
Asked ChatGPT
“What are the best boiler suit brands?”
Asked ChatGPT
“What's the best boiler suit brand for workwear fit?”
Searched Google, AI Overview
“men's boiler suit”
Searched Google, AI Overview
“coveralls for work”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dickies or Red Kap more popular in search?
This chart shows how often people search Google for Dickies and Red Kap by name. Each line represents a brand's share of searches for all four boiler suit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Red Kap, Dickies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Red Kap | Dickies | Hard Yakka | Carhartt |
|---|---|---|---|---|
| Oct 2025 | 39.1% | 39.1% | 21.4% | 0.38% |
| Nov 2025 | 44.9% | 30.1% | 24.5% | 0.53% |
| Dec 2025 | 48.7% | 32.7% | 17.8% | 0.87% |
| Jan 2026 | 44.9% | 30% | 24.5% | 0.65% |
| Feb 2026 | 47.5% | 26% | 26% | 0.56% |
| Mar 2026 | 50% | 22.3% | 27.3% | 0.39% |
| Apr 2026 | 45% | 24.6% | 30.1% | 0.35% |
| May 2026 | 45% | 24.6% | 30.1% | 0.35% |
| Jun 2026 | 52.2% | 19.1% | 28.5% | 0.22% |
| Jul 2026 | 50.1% | 22.3% | 27.3% | 0.26% |
| Aug 2026 | 45% | 24.6% | 30.1% | 0.28% |
| Sep 2026 | 52.5% | 23.5% | 23.5% | 0.51% |
How has the Dickies and Red Kap comparison changed over the last 12 months?
3 findings
- Red Kap was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ share of searches among boiler suit brands worldwide moved from 39.1% to 23.5%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Red Kap’s share of searches among boiler suit brands worldwide moved from 39.1% to 52.5%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for boiler suit brands worldwide in September 2026?
2 changes
In September 2026, Red Kap gained share of searches among boiler suit brands worldwide, from 45% to 52.5%.
In September 2026, Dickies lost share of searches among boiler suit brands worldwide, from 24.6% to 23.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dickies’ and Red Kap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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