Brandwave

Columbia vs SCARPA:Which is more popular by branded search?

In August 2026, SCARPA had more branded searches than Columbia among hiking boots worldwide. SCARPA was estimated to have 12.4K branded searches compared to Columbia’s 880, and held a 1.4% Share of Search versus Columbia’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among hiking boots worldwide in August 2026Which is more popular in search, Columbia or SCARPA?
Columbia0.1%880 searches
vs
SCARPA1.4%12.4K searches

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Which is more popular in search, Columbia or SCARPA?

Compare the hiking boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Columbia and SCARPA among hiking boots worldwide, by month

Share of Search by month for SCARPA, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSalomonKEENSCARPAColumbiaLa Sportiva
Oct 202583.6%11.8%3.2%1.3%0.06%0.07%
Nov 202585.6%10.3%2.8%1.1%0.11%0.07%
Dec 202583.7%11.9%3%1.3%0.08%0.08%
Jan 202681.6%13.7%3%1.5%0.09%0.09%
Feb 202682.1%12.7%3.6%1.5%0.07%0.09%
Mar 202682.9%12.5%3.2%1.2%0.08%0.08%
Apr 202682.9%12.1%3.6%1.2%0.09%0.07%
May 202681.7%13.3%3.8%1.1%0.08%0.07%
Jun 202681.9%13.5%3.4%1%0.07%0.06%
Jul 202679.2%15%4.3%1.4%0.1%0.07%
Aug 202678.9%15.7%3.8%1.4%0.1%0.07%
Sep 2026——————

How has the Columbia and SCARPA comparison changed over the last 12 months?

  • SCARPA was ahead of Columbia in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Columbia’s estimated Share of Search among hiking boots worldwide moved from 0.06% to 0.1%, and its estimated monthly branded searches moved from 480 to 880.
  • Across the 11 months ending August 2026, SCARPA’s estimated Share of Search among hiking boots worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 10.2K to 12.4K.

How did search popularity change for hiking boots worldwide in August 2026?

  1. Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

  2. Estimated monthly branded searches for SCARPA worldwide rose 20.9% over 11 measured months, from 10.2K to 12.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Columbia’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Columbia

1 branded search term

  • columbia nz

SCARPA

2 branded search terms

  • hiking boots scarpa
  • scarpa com

How the Brand Demand Index is measured

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