Brandwave

How popular isColumbia in search?

In August 2026, there were an estimated 880 branded searches for Columbia worldwide which is up 83.3% over the last 11 months. Columbia holds 0.1% estimated Share of Search among hiking boots worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Merrell78.9%
  2. Salomon15.7%
  3. KEEN3.8%
  4. SCARPA1.4%
  5. Columbia0.1%
  6. La Sportiva0.07%
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Which hiking boots compete with Columbia?

Columbia against hiking boots worldwide, by month

Share of Search by month for Merrell, Salomon, KEEN, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSalomonKEENSCARPAColumbiaLa Sportiva
Oct 202583.6%11.8%3.2%1.3%0.06%0.07%
Nov 202585.6%10.3%2.8%1.1%0.11%0.07%
Dec 202583.7%11.9%3%1.3%0.08%0.08%
Jan 202681.6%13.7%3%1.5%0.09%0.09%
Feb 202682.1%12.7%3.6%1.5%0.07%0.09%
Mar 202682.9%12.5%3.2%1.2%0.08%0.08%
Apr 202682.9%12.1%3.6%1.2%0.09%0.07%
May 202681.7%13.3%3.8%1.1%0.08%0.07%
Jun 202681.9%13.5%3.4%1%0.07%0.06%
Jul 202679.2%15%4.3%1.4%0.1%0.07%
Aug 202678.9%15.7%3.8%1.4%0.1%0.07%
Sep 2026——————

  1. 1.Merrell

    78.9%

    Held 1st. 691K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Salomon

    15.7%

    Held 2nd. 137K estimated branded searches, +5% vs prior month. Share +0.7 points.

  3. 3.KEEN

    3.8%

    Held 3rd. 33.2K estimated branded searches, -11% vs prior month. Share -0.5 points.

  4. 4.SCARPA

    1.4%

    Held 4th. 12.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Columbia

    0.1%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.La Sportiva

    0.07%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Columbia and its closest rivals

How has branded search demand for Columbia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Columbia worldwide rose from 480 to 880.
  • Across the 11 months ending August 2026, Columbia rose from 6th to 5th among hiking boots worldwide.

How did search popularity change for hiking boots worldwide in August 2026?

  1. In August 2026, Salomon gained estimated Share of Search among hiking boots worldwide, from 15% to 15.7%.

  2. Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

  3. Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.

  4. Estimated monthly branded searches for SCARPA worldwide rose 20.9% over 11 measured months, from 10.2K to 12.4K in August 2026.

Where does Columbia compete?

Columbia is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jackets6th of 60.01%Show ranking
Fleece brands5th of 50.01%Show ranking
Hiking boots5th of 60.1%Shown above

How is Columbia measured?

Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • columbia nz

Do you work for Columbia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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