Brandwave

How popular isColeman in search?

In September 2026, there were an estimated 241K branded searches for Coleman worldwide which is down 13.5% over the last 12 months. Coleman holds 7.9% estimated Share of Search among gas grill brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid41.7%
  2. Lynx22%
  3. Weber21.9%
  4. Coleman7.9%
  5. Napoleon3.6%
  6. Traeger3%
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Where does Coleman compete?

Coleman is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gas grill brands4th of 67.9%Shown below
Backpack cooler brands4th of 713%Show ranking
Portable grill brands2nd of 617%Show ranking
Cool box brands2nd of 620.3%Show ranking
Camping tent brands2nd of 525.2%Show ranking
Camping chair brands2nd of 525.6%Show ranking
Camping lantern brands2nd of 529.7%Show ranking
Ice box brands2nd of 331.1%Show ranking
Camping stove brands2nd of 532.2%Show ranking
Gas canister brands2nd of 532.2%Show ranking
Camping lanterns2nd of 635.7%Show ranking
Swimming pool brands1st of 640.5%Show ranking
Air mattress brands1st of 442.6%Show ranking
Fuel canister brands1st of 463.3%Show ranking
Camping gear brands1st of 473%Show ranking
Beach chair brands1st of 384.2%Show ranking
Camping furniture1st of 686.6%Show ranking

Which gas grill brands compete with Coleman?

Coleman against gas grill brands worldwide, by month

Share of Search by month for KitchenAid, Lynx, Weber, Coleman, Napoleon, Traeger. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidLynxWeberColemanNapoleonTraeger
Oct 202549%22.1%16.6%7.5%2.3%2.4%
Nov 202558.3%16.2%14.9%5.5%1.9%3.2%
Dec 202557.6%19.2%13.2%5.3%1.5%3.2%
Jan 202648.5%22%16.6%7.8%2.1%2.9%
Feb 202645.8%21.2%19.9%7.2%3.2%2.8%
Mar 202638.3%20.9%24.9%7.2%5.9%2.8%
Apr 202634.2%15.6%31.8%6.7%8.5%3.1%
May 202629.5%15.3%35.5%6.9%9.1%3.8%
Jun 202631.2%18%29.9%8.3%8.3%4.4%
Jul 202634.3%18.8%28.1%8.6%7.2%3.1%
Aug 202636%19.9%26.4%9.1%5.3%3.2%
Sep 202641.7%22%21.9%7.9%3.6%3%

  1. 1.KitchenAid

    41.7%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +5.6 points.

  2. 2.Lynx

    22%

    Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Weber

    21.9%

    Moved from 2nd to 3rd. 670K estimated branded searches, -25.1% vs prior month. Share -4.5 points.

  4. 4.Coleman

    7.9%

    Held 4th. 241K estimated branded searches, -21.8% vs prior month. Share -1.2 points.

  5. 5.Napoleon

    3.6%

    Held 5th. 109K estimated branded searches, -39.2% vs prior month. Share -1.7 points.

  6. 6.Traeger

    3%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.

Compare search popularity between Coleman and its closest rivals

Every comparison with Coleman

How has branded search demand for Coleman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman worldwide fell from 279K to 241K.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among gas grill brands worldwide peaked at 9.1% in August 2026 and was lowest at 5.3% in December 2025.

How did search popularity change for gas grill brands worldwide in September 2026?

  1. In September 2026, Lynx overtook Weber to rank 2nd among gas grill brands worldwide, with 22% estimated Share of Search.

  2. In September 2026, KitchenAid gained estimated Share of Search among gas grill brands worldwide, from 36% to 41.7%.

  3. In September 2026, Weber lost estimated Share of Search among gas grill brands worldwide, from 26.4% to 21.9%.

  4. In September 2026, Napoleon lost estimated Share of Search among gas grill brands worldwide, from 5.3% to 3.6%.

  5. In September 2026, Coleman lost estimated Share of Search among gas grill brands worldwide, from 9.1% to 7.9%.

How is Coleman measured?

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • coleman
  • coleman camping stove
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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