How popular isTraeger in search?
In September 2026, there were an estimated 90.5K branded searches for Traeger worldwide which held steady over the last 12 months. Traeger holds 3% estimated Share of Search among gas grill brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid41.7%
Lynx22%
Weber21.9%Coleman7.9%
Napoleon3.6%
Traeger3%
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Which gas grill brands compete with Traeger?
Share of Search by month for KitchenAid, Lynx, Weber, Coleman, Napoleon, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Lynx | Weber | Coleman | Napoleon | Traeger |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 22.1% | 16.6% | 7.5% | 2.3% | 2.4% |
| Nov 2025 | 58.3% | 16.2% | 14.9% | 5.5% | 1.9% | 3.2% |
| Dec 2025 | 57.6% | 19.2% | 13.2% | 5.3% | 1.5% | 3.2% |
| Jan 2026 | 48.5% | 22% | 16.6% | 7.8% | 2.1% | 2.9% |
| Feb 2026 | 45.8% | 21.2% | 19.9% | 7.2% | 3.2% | 2.8% |
| Mar 2026 | 38.3% | 20.9% | 24.9% | 7.2% | 5.9% | 2.8% |
| Apr 2026 | 34.2% | 15.6% | 31.8% | 6.7% | 8.5% | 3.1% |
| May 2026 | 29.5% | 15.3% | 35.5% | 6.9% | 9.1% | 3.8% |
| Jun 2026 | 31.2% | 18% | 29.9% | 8.3% | 8.3% | 4.4% |
| Jul 2026 | 34.3% | 18.8% | 28.1% | 8.6% | 7.2% | 3.1% |
| Aug 2026 | 36% | 19.9% | 26.4% | 9.1% | 5.3% | 3.2% |
| Sep 2026 | 41.7% | 22% | 21.9% | 7.9% | 3.6% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.7% | 1.3M | +4.5% | +5.6 points | |
| 2, moved from 3rd to 2nd | 22% | 673K | 0% | +2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.9% | 670K | -25.1% | -4.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.9% | 241K | -21.8% | -1.2 points | |
| 5, held 5th | 3.6% | 109K | -39.2% | -1.7 points | |
| 6, held 6th | 3% | 90.5K | -17.7% | -0.3 points |
41.7%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +5.6 points.
2.
Lynx22%
Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +2.1 points.
3.
Weber21.9%
Moved from 2nd to 3rd. 670K estimated branded searches, -25.1% vs prior month. Share -4.5 points.
4.
7.9%
Held 4th. 241K estimated branded searches, -21.8% vs prior month. Share -1.2 points.
5.
Napoleon3.6%
Held 5th. 109K estimated branded searches, -39.2% vs prior month. Share -1.7 points.
6.
Traeger3%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.
Compare search popularity between Traeger and its closest rivals
Every comparison with Traeger
18 comparisons
- Big Green Egg vs Traeger
- Coleman vs Traeger
- Cuisinart vs Traeger
- KitchenAid vs Traeger
- Lynx vs Traeger
- Napoleon vs Traeger
- Ninja vs Traeger
- Oxo vs Traeger
- Pit Boss vs Traeger
- Traeger vs Weber
- Beefeater vs Traeger
- Matador vs Traeger
- Kamado Joe vs Traeger
- Meater vs Traeger
- Broil King vs Traeger
- Traeger vs Z Grills
- Oklahoma Joe's vs Traeger
- Masterbuilt vs Traeger
How has branded search demand for Traeger changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Traeger worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among gas grill brands worldwide increased from 2.4% to 3%.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among gas grill brands worldwide peaked at 4.4% in June 2026 and was lowest at 2.4% in October 2025.
- Across the 12 months ending September 2026, Traeger fell from 5th to 6th among gas grill brands worldwide.
How did search popularity change for gas grill brands worldwide in September 2026?
5 changes
In September 2026, Lynx overtook Weber to rank 2nd among gas grill brands worldwide, with 22% estimated Share of Search.
In September 2026, KitchenAid gained estimated Share of Search among gas grill brands worldwide, from 36% to 41.7%.
In September 2026, Weber lost estimated Share of Search among gas grill brands worldwide, from 26.4% to 21.9%.
In September 2026, Napoleon lost estimated Share of Search among gas grill brands worldwide, from 5.3% to 3.6%.
In September 2026, Coleman lost estimated Share of Search among gas grill brands worldwide, from 9.1% to 7.9%.
Where does Traeger compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 6th of 6 | 3% | Shown above |
| BBQ tool brands | 6th of 6 | 3.7% | Show ranking |
| Smoker grill brands | 3rd of 3 | 4.8% | Show ranking |
| Portable grill brands | 6th of 6 | 6.4% | Show ranking |
| BBQ brands | 4th of 4 | 6.6% | Show ranking |
| Grill brush brands | 6th of 6 | 7% | Show ranking |
| Grill mat brands | 5th of 5 | 7.7% | Show ranking |
| BBQ accessories | 4th of 6 | 8.5% | Show ranking |
| Barbecue brands | 3rd of 5 | 9.9% | Show ranking |
| Smoker brands | 3rd of 5 | 10.3% | Show ranking |
| Meat probe brands | 2nd of 3 | 42% | Show ranking |
| Portable smoker brands | 2nd of 3 | 46.5% | Show ranking |
| Smoker cover brands | 2nd of 3 | 46.5% | Show ranking |
How is Traeger measured?
Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- traeger
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