How popular isTraeger in search?
In September 2026, there were an estimated 90.5K branded searches for Traeger worldwide which held steady over the last 12 months. Traeger holds 46.5% estimated Share of Search among portable smoker brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pit Boss47.3%
Traeger46.5%
Masterbuilt6.2%
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Which portable smoker brands compete with Traeger?
Share of Search by month for Pit Boss, Traeger, Masterbuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Pit Boss | Traeger | Masterbuilt |
|---|---|---|---|
| Oct 2025 | 43.4% | 49.9% | 6.7% |
| Nov 2025 | 42.8% | 51.5% | 5.7% |
| Dec 2025 | 41.9% | 52.3% | 5.7% |
| Jan 2026 | 38.1% | 55.7% | 6.1% |
| Feb 2026 | 42.3% | 50.9% | 6.8% |
| Mar 2026 | 47.5% | 46.3% | 6.2% |
| Apr 2026 | 46.6% | 45.9% | 7.5% |
| May 2026 | 44.6% | 48.9% | 6.6% |
| Jun 2026 | 45.1% | 49.5% | 5.4% |
| Jul 2026 | 49.1% | 43.7% | 7.2% |
| Aug 2026 | 43.5% | 49.8% | 6.7% |
| Sep 2026 | 47.3% | 46.5% | 6.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.3% | 92.1K | -4.3% | +3.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.5% | 90.5K | -17.7% | -3.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 6.2% | 12.1K | -18.2% | -0.5 points |
1.
Pit Boss47.3%
Moved from 2nd to 1st. 92.1K estimated branded searches, -4.3% vs prior month. Share +3.8 points.
2.
Traeger46.5%
Moved from 1st to 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.3 points.
6.2%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between Traeger and its closest rivals
Every comparison with Traeger
18 comparisons
- Big Green Egg vs Traeger
- Cuisinart vs Traeger
- Oxo vs Traeger
- Pit Boss vs Traeger
- Beefeater vs Traeger
- Coleman vs Traeger
- KitchenAid vs Traeger
- Lynx vs Traeger
- Matador vs Traeger
- Napoleon vs Traeger
- Traeger vs Weber
- Kamado Joe vs Traeger
- Meater vs Traeger
- Broil King vs Traeger
- Traeger vs Z Grills
- Oklahoma Joe's vs Traeger
- Masterbuilt vs Traeger
- Ninja vs Traeger
How has branded search demand for Traeger changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Traeger worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among portable smoker brands worldwide decreased from 49.9% to 46.5%.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among portable smoker brands worldwide peaked at 55.7% in January 2026 and was lowest at 43.7% in July 2026.
- Across the 12 months ending September 2026, Traeger fell from 1st to 2nd among portable smoker brands worldwide.
How did search popularity change for portable smoker brands worldwide in September 2026?
2 changes
In September 2026, Pit Boss overtook Traeger to become the leader among portable smoker brands worldwide, with 47.3% estimated Share of Search.
In September 2026, Traeger lost estimated Share of Search among portable smoker brands worldwide, from 49.8% to 46.5%.
Where does Traeger compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 6th of 6 | 3.4% | Show ranking |
| BBQ tool brands | 6th of 6 | 4.5% | Show ranking |
| BBQ brands | 4th of 4 | 6.6% | Show ranking |
| Portable grill brands | 6th of 6 | 6.8% | Show ranking |
| Grill brush brands | 6th of 6 | 7.3% | Show ranking |
| Grill mat brands | 5th of 5 | 8% | Show ranking |
| BBQ accessories | 4th of 6 | 8.5% | Show ranking |
| Barbecue brands | 3rd of 5 | 9.9% | Show ranking |
| Smoker brands | 3rd of 5 | 10.3% | Show ranking |
| Smoker grill brands | 2nd of 3 | 11.8% | Show ranking |
| Meat probe brands | 2nd of 3 | 42% | Show ranking |
| Portable smoker brands | 2nd of 3 | 46.5% | Shown above |
| Smoker cover brands | 2nd of 3 | 46.5% | Show ranking |
How is Traeger measured?
Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- traeger
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Is Traeger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.