Masterbuilt vs Traeger:Which is searched more?
In September 2026, Traeger had more branded searches than Masterbuilt among portable smoker brands worldwide. Traeger was estimated to have 90.5K branded searches compared to Masterbuilt’s 12.1K, and held a 46.5% Share of Search versus Masterbuilt’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Masterbuilt or Traeger?
Compare the portable smoker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traeger, Masterbuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Pit Boss | Traeger | Masterbuilt |
|---|---|---|---|
| Oct 2025 | 43.4% | 49.9% | 6.7% |
| Nov 2025 | 42.8% | 51.5% | 5.7% |
| Dec 2025 | 41.9% | 52.3% | 5.7% |
| Jan 2026 | 38.1% | 55.7% | 6.1% |
| Feb 2026 | 42.3% | 50.9% | 6.8% |
| Mar 2026 | 47.5% | 46.3% | 6.2% |
| Apr 2026 | 46.6% | 45.9% | 7.5% |
| May 2026 | 44.6% | 48.9% | 6.6% |
| Jun 2026 | 45.1% | 49.5% | 5.4% |
| Jul 2026 | 49.1% | 43.7% | 7.2% |
| Aug 2026 | 43.5% | 49.8% | 6.7% |
| Sep 2026 | 47.3% | 46.5% | 6.2% |
How has the Masterbuilt and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Masterbuilt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Masterbuilt’s estimated Share of Search among portable smoker brands worldwide moved from 6.7% to 6.2%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among portable smoker brands worldwide moved from 49.9% to 46.5%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for portable smoker brands worldwide in September 2026?
2 changes
In September 2026, Pit Boss overtook Traeger to become the leader among portable smoker brands worldwide, with 47.3% estimated Share of Search.
In September 2026, Traeger lost estimated Share of Search among portable smoker brands worldwide, from 49.8% to 46.5%.
Other head-to-heads among portable smoker brands
How each brand is measured
Brandwave collects information about searches that people make online using Masterbuilt’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterbuilt
1 branded search term
- masterbuilt
Traeger
1 branded search term
- traeger
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.