Portable smoker brands:Which are searched most?
In September 2026, Pit Boss was the most searched among portable smoker brands worldwide, with an estimated 92.1K branded searches and 47.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Pit Boss47.3%
Traeger46.5%
Masterbuilt6.2%
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Share of SearchLeaderboard
Compare the portable smoker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pit Boss, Traeger, Masterbuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Pit Boss | Traeger | Masterbuilt |
|---|---|---|---|
| Oct 2025 | 43.4% | 49.9% | 6.7% |
| Nov 2025 | 42.8% | 51.5% | 5.7% |
| Dec 2025 | 41.9% | 52.3% | 5.7% |
| Jan 2026 | 38.1% | 55.7% | 6.1% |
| Feb 2026 | 42.3% | 50.9% | 6.8% |
| Mar 2026 | 47.5% | 46.3% | 6.2% |
| Apr 2026 | 46.6% | 45.9% | 7.5% |
| May 2026 | 44.6% | 48.9% | 6.6% |
| Jun 2026 | 45.1% | 49.5% | 5.4% |
| Jul 2026 | 49.1% | 43.7% | 7.2% |
| Aug 2026 | 43.5% | 49.8% | 6.7% |
| Sep 2026 | 47.3% | 46.5% | 6.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.3% | 92.1K | -4.3% | +3.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.5% | 90.5K | -17.7% | -3.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 6.2% | 12.1K | -18.2% | -0.5 points |
1.
Pit Boss47.3%
Moved from 2nd to 1st. 92.1K estimated branded searches, -4.3% vs prior month. Share +3.8 points.
2.
Traeger46.5%
Moved from 1st to 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.3 points.
6.2%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between leading brands
Which brand is most popular in search among portable smoker brands worldwide?
3 brands
In September 2026, Pit Boss was the most searched among portable smoker brands worldwide, with an estimated 92.1K branded searches and 47.3% estimated Share of Search within this set. Traeger is in 2nd place, 0.8 percentage points behind at 46.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Pit Boss | 43.4% → 47.3% | 49.1%Jul 2026 | 38.1%Jan 2026 | 2nd → 1st |
| Traeger | 49.9% → 46.5% | 55.7%Jan 2026 | 43.7%Jul 2026 | 1st → 2nd |
| Masterbuilt | 6.7% → 6.2% | 7.5%Apr 2026 | 5.4%Jun 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among portable smoker brands worldwide increased from 43.4% to 47.3%.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among portable smoker brands worldwide decreased from 49.9% to 46.5%.
- Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among portable smoker brands worldwide peaked at 49.1% in July 2026 and was lowest at 38.1% in January 2026.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among portable smoker brands worldwide peaked at 55.7% in January 2026 and was lowest at 43.7% in July 2026.
- Across the 12 months ending September 2026, Masterbuilt’s estimated Share of Search among portable smoker brands worldwide peaked at 7.5% in April 2026 and was lowest at 5.4% in June 2026.
- Across the 12 months ending September 2026, Pit Boss rose from 2nd to 1st among portable smoker brands worldwide.
- Across the 12 months ending September 2026, Traeger fell from 1st to 2nd among portable smoker brands worldwide.
- Across the 12 months ending September 2026, Masterbuilt held steady: its estimated Share of Search among portable smoker brands worldwide moved less than 0.5 percentage points.
How did search popularity change for portable smoker brands worldwide in September 2026?
2 changes
In September 2026, Pit Boss overtook Traeger to become the leader among portable smoker brands worldwide, with 47.3% estimated Share of Search.
In September 2026, Traeger lost estimated Share of Search among portable smoker brands worldwide, from 49.8% to 46.5%.
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