How popular isMasterbuilt in search?
In September 2026, there were an estimated 12.1K branded searches for Masterbuilt worldwide which held steady over the last 12 months. Masterbuilt holds 6.2% estimated Share of Search among portable smoker brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which portable smoker brands compete with Masterbuilt?
Share of Search by month for Pit Boss, Traeger, Masterbuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Pit Boss | Traeger | Masterbuilt |
|---|---|---|---|
| Oct 2025 | 43.4% | 49.9% | 6.7% |
| Nov 2025 | 42.8% | 51.5% | 5.7% |
| Dec 2025 | 41.9% | 52.3% | 5.7% |
| Jan 2026 | 38.1% | 55.7% | 6.1% |
| Feb 2026 | 42.3% | 50.9% | 6.8% |
| Mar 2026 | 47.5% | 46.3% | 6.2% |
| Apr 2026 | 46.6% | 45.9% | 7.5% |
| May 2026 | 44.6% | 48.9% | 6.6% |
| Jun 2026 | 45.1% | 49.5% | 5.4% |
| Jul 2026 | 49.1% | 43.7% | 7.2% |
| Aug 2026 | 43.5% | 49.8% | 6.7% |
| Sep 2026 | 47.3% | 46.5% | 6.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.3% | 92.1K | -4.3% | +3.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.5% | 90.5K | -17.7% | -3.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 6.2% | 12.1K | -18.2% | -0.5 points |
1.
Pit Boss47.3%
Moved from 2nd to 1st. 92.1K estimated branded searches, -4.3% vs prior month. Share +3.8 points.
2.
Traeger46.5%
Moved from 1st to 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.3 points.
6.2%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between Masterbuilt and its closest rivals
Every comparison with Masterbuilt
4 comparisons
How has branded search demand for Masterbuilt changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Masterbuilt worldwide held steady at 12.1K.
- Across the 12 months ending September 2026, Masterbuilt’s estimated Share of Search among portable smoker brands worldwide peaked at 7.5% in April 2026 and was lowest at 5.4% in June 2026.
How did search popularity change for portable smoker brands worldwide in September 2026?
2 changes
In September 2026, Pit Boss overtook Traeger to become the leader among portable smoker brands worldwide, with 47.3% estimated Share of Search.
In September 2026, Traeger lost estimated Share of Search among portable smoker brands worldwide, from 49.8% to 46.5%.
Where does Masterbuilt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smoker brands | 5th of 5 | 1.4% | Show ranking |
| Portable smoker brands | 3rd of 3 | 6.2% | Shown above |
| Smoker cover brands | 3rd of 3 | 6.2% | Show ranking |
How is Masterbuilt measured?
Brandwave collects information about searches that people make online using Masterbuilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- masterbuilt
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Is Masterbuilt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.