Masterbuilt vs Oklahoma Joe's:Which is more popular by branded search?
In August 2026, Masterbuilt had more branded searches than Oklahoma Joe's among smoker brands worldwide. Masterbuilt was estimated to have 14.8K branded searches compared to Oklahoma Joe's’ 12.1K, and held a 5.5% Share of Search versus Oklahoma Joe's’ 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Masterbuilt or Oklahoma Joe's?
Compare the smoker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Masterbuilt, Oklahoma Joe's. The figures are in the table below the chart.
View monthly share of search table
| Month | Traeger | Weber | Pit Boss | Masterbuilt | Oklahoma Joe's |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 40.9% | 8.2% | 5.5% | 4.5% |
| Nov 2025 | 49.7% | 33.1% | 8.2% | 5.4% | 3.6% |
| Dec 2025 | 50.4% | 33.6% | 6.8% | 5.5% | 3.7% |
| Jan 2026 | 46.4% | 38.1% | 6.2% | 5.1% | 4.2% |
| Feb 2026 | 48.2% | 32.2% | 7.9% | 6.4% | 5.3% |
| Mar 2026 | 40.5% | 40.5% | 8.2% | 5.4% | 5.4% |
| Apr 2026 | 37.1% | 45.3% | 7.4% | 6.1% | 4.1% |
| May 2026 | 36.9% | 45% | 9.1% | 5% | 4.1% |
| Jun 2026 | 43.8% | 35.8% | 10.8% | 4.8% | 4.8% |
| Jul 2026 | 35.4% | 43.4% | 10.6% | 5.8% | 4.8% |
| Aug 2026 | 40.9% | 40.9% | 8.2% | 5.5% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Masterbuilt and Oklahoma Joe's comparison changed over the last 12 months?
3 findings
- Masterbuilt was ahead of Oklahoma Joe's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Masterbuilt’s estimated Share of Search among smoker brands worldwide held steady at 5.5%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 11 months ending August 2026, Oklahoma Joe's’ estimated Share of Search among smoker brands worldwide held steady at 4.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for smoker brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Masterbuilt worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
Estimated monthly branded searches for Oklahoma Joe's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Masterbuilt’s and Oklahoma Joe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterbuilt
1 branded search term
- masterbuilt
Oklahoma Joe's
1 branded search term
- oklahoma joes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.