Brandwave

How popular isMasterbuilt?

In October 2026, people searched for Masterbuilt by name about 32,700 times worldwide, a 37.3% decrease from the previous year. These searches made up 6.4% of all global smoker grill brand searches, placing Masterbuilt fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about smoker grill brands, Masterbuilt appeared in two of the five answers and was the seventh most recommended of the nine.

Search and AI answers in October 2026

Masterbuilt is the fifth most searched of 9 competitors and the seventh most recommended in the AI answers we collected.

  1. Pit BossShare of searches 36.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. TraegerShare of searches 27.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. NinjaShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Yoder SmokersShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. MasterbuiltShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+4 more

Masterbuilt website (opens in a new tab)

Follow Masterbuilt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masterbuilt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Masterbuilt is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Yoder Smokers4th
  5. Camp Chef5th
  6. Big Green Egg6th
  7. Masterbuilt7th
  8. Oklahoma Joe's8th
  9. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masterbuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Masterbuilt compared with other smoker grill brands worldwide?

Masterbuilt against smoker grill brands worldwide, by month

Share of searches by month for Pit Boss, Traeger, Ninja, Yoder Smokers, Masterbuilt, Big Green Egg, Oklahoma Joe's, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerNinjaYoder SmokersMasterbuiltBig Green EggOklahoma Joe'sCamp ChefWeber
Nov 202530.7%34.1%6.5%8.1%6.6%6.8%3.6%2.9%0.58%
Dec 202526.4%39.5%6.4%8%5.4%5.6%3.6%2.7%2.4%
Jan 202622.8%41.9%6.8%10.4%5.7%4.9%3.8%2.5%1.1%
Feb 202627.5%37.7%6.3%9.6%5.2%5.5%4.3%3.1%0.85%
Mar 202626.9%41%5.6%8.2%5.5%4.7%4.5%3%0.72%
Apr 202627.2%39.5%6.2%8.8%4.8%5%4.8%2.9%0.78%
May 202626.3%38.9%7.8%9%4.9%5.2%4%3%0.8%
Jun 202629.7%38%6.2%7.8%5.2%5.5%4.3%2.6%0.7%
Jul 202626.8%36.6%6.9%9.3%5.1%6.5%5.1%2.8%0.83%
Aug 202628.2%36.3%6.9%9.8%5.4%5.6%4.4%2.6%0.7%
Sep 202632.8%34.8%5.7%9.4%5.1%4.4%4.2%2.8%0.82%
Oct 202636.2%27.2%8.3%7.8%6.4%5.4%5.2%2.6%0.84%

  1. 1.Pit Boss

    36.2%

    Moved from 2nd to 1st. 125K estimated branded searches, +8.1% vs prior month. Share +3.4 points.

  2. 2.Traeger

    27.2%

    Moved from 1st to 2nd. 94.2K estimated branded searches, -23.4% vs prior month. Share -7.6 points.

  3. 3.Ninja

    8.3%

    Moved from 4th to 3rd. 28.6K estimated branded searches, +42.4% vs prior month. Share +2.6 points.

  4. 4.Yoder Smokers

    7.8%

    Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.5 points.

  5. 5.Masterbuilt

    6.4%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  6. 6.Big Green Egg

    5.4%

    Held 6th. 18.8K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  7. 7.Oklahoma Joe's

    5.2%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.

  8. 8.Camp Chef

    2.6%

    Held 8th. 9K estimated branded searches, -8.2% vs prior month. Share -0.2 points.

  9. 9.Weber

    0.84%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Masterbuilt, Pit Boss and 5 other brands sell other things too, so only their searches that name this product count here, like “masterbuilt smoker”.

Compare popularity between Masterbuilt and its closest rivals

Every comparison with Masterbuilt

14 comparisons

How has branded search demand for Masterbuilt changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Masterbuilt worldwide fell from 52.2K to 32.7K.
  • Across the 12 months ending October 2026, Masterbuilt’s share of searches among smoker grill brands worldwide peaked at 6.6% in November 2025 and was lowest at 4.8% in April 2026.

How did search popularity change for smoker grill brands worldwide in October 2026?

6 changes

  1. In October 2026, Pit Boss overtook Traeger to become the leader among smoker grill brands worldwide, with 36.2% of the searches.

  2. In October 2026, Ninja overtook Yoder Smokers to rank 3rd among smoker grill brands worldwide, with 8.3% of the searches.

  3. In October 2026, Masterbuilt gained share of searches among smoker grill brands worldwide, from 5.1% to 6.4%.

  4. In October 2026, Big Green Egg gained share of searches among smoker grill brands worldwide, from 4.4% to 5.4%.

  5. In October 2026, Oklahoma Joe's gained share of searches among smoker grill brands worldwide, from 4.2% to 5.2%.

  6. In October 2026, Traeger lost share of searches among smoker grill brands worldwide, from 34.8% to 27.2%.

How are Masterbuilt’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Masterbuilt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • masterbuilt
  • masterbuilt grill cover
  • masterbuilt smoker
  • masterbuilt smoker cover

Do you work for Masterbuilt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Masterbuilt compete?

Masterbuilt is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smoker grill brands5th of 96.4%Shown above
BBQ cover brands8th of 112.4%Show ranking
Creator with pink hair and a pink jacket

Is Masterbuilt your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free