Masterbuilt vs Unicook:Which is more popular?
In September 2026, Masterbuilt had more branded searches than Unicook among smoker cover brands worldwide. Masterbuilt had about 12,100 branded searches, while Unicook had 480. Masterbuilt made up 6.3% of all smoker cover brand searches we track, and Unicook accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about smoker cover brands, Masterbuilt and Unicook each appeared in three of the five answers. Unicook was mentioned before Masterbuilt in two out of three answers.
Who do people search for more?
Masterbuilt, about 25 searches for every 1 for Unicook
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Unicook, named ahead of Masterbuilt in 2 of 3 answers
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Top smoker cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Masterbuilt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Unicook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Unicook was listed before Masterbuilt in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Traeger1st
Classic Accessories2nd
Oklahoma Joe's3rd- Unicook4th
- Masterbuilt5th
Pit Boss6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Traeger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pit Boss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masterbuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Classic Accessories2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker cover brands
5 answers
Asked ChatGPT
“Which smoker cover brand should I buy?”
Asked ChatGPT
“What are the best smoker cover brands?”
Asked ChatGPT
“What's the best smoker cover brand for outdoor storage?”
Searched Google, AI Overview
“waterproof smoker cover”
Searched Google, AI Overview
“heavy duty smoker cover”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Masterbuilt or Unicook more popular in search?
This chart shows how often people search Google for Masterbuilt and Unicook by name. Each line represents a brand's share of searches for all six smoker cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Masterbuilt, Unicook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Pit Boss | Oklahoma Joe's | Masterbuilt | Classic Accessories | Unicook |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 34% | 5.6% | 6.8% | 2.5% | 0.33% |
| Nov 2025 | 53.3% | 35.6% | 3.9% | 5.9% | 1.2% | 0.19% |
| Dec 2025 | 53.3% | 35.6% | 3.9% | 5.8% | 1.2% | 0.19% |
| Jan 2026 | 56.1% | 30.9% | 5.1% | 6.2% | 1.5% | 0.3% |
| Feb 2026 | 51.3% | 34.3% | 5.6% | 6.9% | 1.6% | 0.27% |
| Mar 2026 | 46.9% | 38.6% | 6.3% | 6.3% | 1.5% | 0.25% |
| Apr 2026 | 47% | 38.3% | 5.2% | 7.7% | 1.5% | 0.25% |
| May 2026 | 51.5% | 34.3% | 5.7% | 6.9% | 1.4% | 0.18% |
| Jun 2026 | 52.2% | 34.8% | 5.7% | 5.7% | 1.4% | 0.19% |
| Jul 2026 | 46.3% | 38.1% | 6.2% | 7.6% | 1.5% | 0.2% |
| Aug 2026 | 51% | 34.3% | 5.6% | 6.9% | 2% | 0.22% |
| Sep 2026 | 46.9% | 38.4% | 6.3% | 6.3% | 1.9% | 0.25% |
How has the Masterbuilt and Unicook comparison changed over the last 12 months?
3 findings
- Masterbuilt was ahead of Unicook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Masterbuilt’s share of searches among smoker cover brands worldwide moved from 6.8% to 6.3%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Unicook’s share of searches among smoker cover brands worldwide moved from 0.33% to 0.25%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for smoker cover brands worldwide in September 2026?
3 changes
In September 2026, Oklahoma Joe's overtook Masterbuilt to rank 3rd among smoker cover brands worldwide, with 6.3% of the searches.
In September 2026, Masterbuilt lost share of searches among smoker cover brands worldwide, from 6.9% to 6.3%.
Estimated monthly branded searches for Unicook worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Masterbuilt’s and Unicook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterbuilt
1 branded search term
- masterbuilt
Unicook
1 branded search term
- unicook
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