How popular isUnicook?
In September 2026, people searched for Unicook by name about 480 times worldwide, an 18.6% decrease from the previous year. These searches made up 0.25% of all global smoker cover brand searches, placing Unicook sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about smoker cover brands, Unicook appeared in three of the five answers and was the fourth most recommended of the six.
Unicook is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
TraegerShare of searches 46.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Pit BossShare of searches 38.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Oklahoma Joe'sShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MasterbuiltShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
UnicookShare of searches 0.25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top smoker cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Unicook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Unicook is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Traeger1st
Classic Accessories2nd- Oklahoma Joe's3rd
- Unicook4th
- Masterbuilt5th
- Pit Boss6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Traeger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pit Boss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masterbuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Classic Accessories2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker cover brands
5 answers
Asked ChatGPT
“Which smoker cover brand should I buy?”
Asked ChatGPT
“What are the best smoker cover brands?”
Asked ChatGPT
“What's the best smoker cover brand for outdoor storage?”
Searched Google, AI Overview
“waterproof smoker cover”
Searched Google, AI Overview
“heavy duty smoker cover”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which smoker cover brands compete with Unicook?
Share of searches by month for Traeger, Pit Boss, Oklahoma Joe's, Masterbuilt, Unicook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Pit Boss | Oklahoma Joe's | Masterbuilt | Classic Accessories | Unicook |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 34% | 5.6% | 6.8% | 2.5% | 0.33% |
| Nov 2025 | 53.3% | 35.6% | 3.9% | 5.9% | 1.2% | 0.19% |
| Dec 2025 | 53.3% | 35.6% | 3.9% | 5.8% | 1.2% | 0.19% |
| Jan 2026 | 56.1% | 30.9% | 5.1% | 6.2% | 1.5% | 0.3% |
| Feb 2026 | 51.3% | 34.3% | 5.6% | 6.9% | 1.6% | 0.27% |
| Mar 2026 | 46.9% | 38.6% | 6.3% | 6.3% | 1.5% | 0.25% |
| Apr 2026 | 47% | 38.3% | 5.2% | 7.7% | 1.5% | 0.25% |
| May 2026 | 51.5% | 34.3% | 5.7% | 6.9% | 1.4% | 0.18% |
| Jun 2026 | 52.2% | 34.8% | 5.7% | 5.7% | 1.4% | 0.19% |
| Jul 2026 | 46.3% | 38.1% | 6.2% | 7.6% | 1.5% | 0.2% |
| Aug 2026 | 51% | 34.3% | 5.6% | 6.9% | 2% | 0.22% |
| Sep 2026 | 46.9% | 38.4% | 6.3% | 6.3% | 1.9% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.9% | 90.5K | -17.7% | -4 points | |
| 2, held 2nd | 38.4% | 74K | 0% | +4.1 points | |
| 3, moved from 4th to 3rd | 6.3% | 12.1K | 0% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.3% | 12.1K | -18.2% | -0.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.9% | 3.6K | -18.2% | -0.2 points | |
| 6, held 6th | 0.25% | 480 | 0% | 0 points |
1.
Traeger46.9%
Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -4 points.
2.
Pit Boss38.4%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +4.1 points.
6.3%
Moved from 4th to 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.3%
Moved from 3rd to 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
1.9%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
6.
Unicook0.25%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Unicook and its closest rivals
Every comparison with Unicook
9 comparisons
How has branded search demand for Unicook changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Unicook worldwide fell from 590 to 480.
- Across the 12 months ending September 2026, Unicook’s share of searches among smoker cover brands worldwide held steady, from 0.33% to 0.25%.
How did search popularity change for smoker cover brands worldwide in September 2026?
6 changes
In September 2026, Oklahoma Joe's overtook Masterbuilt to rank 3rd among smoker cover brands worldwide, with 6.3% of the searches.
In September 2026, Pit Boss gained share of searches among smoker cover brands worldwide, from 34.3% to 38.4%.
In September 2026, Traeger lost share of searches among smoker cover brands worldwide, from 51% to 46.9%.
In September 2026, Masterbuilt lost share of searches among smoker cover brands worldwide, from 6.9% to 6.3%.
Estimated monthly branded searches for Unicook worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
Estimated monthly branded searches for Classic Accessories worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are Unicook’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Unicook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- unicook
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Where does Unicook compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Smoker cover brands | 6th of 6 | 0.25% | Shown above |
| BBQ cover brands | 5th of 6 | 0.74% | Show ranking |
Is Unicook your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.