Pit Boss vs Unicook:Which is more popular?
In September 2026, Pit Boss had more branded searches than Unicook among smoker cover brands worldwide. Pit Boss had about 74,000 branded searches, while Unicook had 480. Pit Boss made up 38.4% of all smoker cover brand searches we track, and Unicook accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about smoker cover brands, Pit Boss and Unicook each appeared in three of the five answers. Unicook was mentioned before Pit Boss in two out of three answers.
Who do people search for more?
Pit Boss, about 154 searches for every 1 for Unicook
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Unicook, named ahead of Pit Boss in 2 of 3 answers
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Top smoker cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pit Boss was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Unicook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Unicook was listed before Pit Boss in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Traeger1st
Classic Accessories2nd
Oklahoma Joe's3rd- Unicook4th
Masterbuilt5th- Pit Boss6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Traeger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pit Boss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masterbuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Classic Accessories2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker cover brands
5 answers
Asked ChatGPT
“Which smoker cover brand should I buy?”
Asked ChatGPT
“What are the best smoker cover brands?”
Asked ChatGPT
“What's the best smoker cover brand for outdoor storage?”
Searched Google, AI Overview
“waterproof smoker cover”
Searched Google, AI Overview
“heavy duty smoker cover”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Pit Boss or Unicook more popular in search?
This chart shows how often people search Google for Pit Boss and Unicook by name. Each line represents a brand's share of searches for all six smoker cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pit Boss, Unicook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Pit Boss | Oklahoma Joe's | Masterbuilt | Classic Accessories | Unicook |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 34% | 5.6% | 6.8% | 2.5% | 0.33% |
| Nov 2025 | 53.3% | 35.6% | 3.9% | 5.9% | 1.2% | 0.19% |
| Dec 2025 | 53.3% | 35.6% | 3.9% | 5.8% | 1.2% | 0.19% |
| Jan 2026 | 56.1% | 30.9% | 5.1% | 6.2% | 1.5% | 0.3% |
| Feb 2026 | 51.3% | 34.3% | 5.6% | 6.9% | 1.6% | 0.27% |
| Mar 2026 | 46.9% | 38.6% | 6.3% | 6.3% | 1.5% | 0.25% |
| Apr 2026 | 47% | 38.3% | 5.2% | 7.7% | 1.5% | 0.25% |
| May 2026 | 51.5% | 34.3% | 5.7% | 6.9% | 1.4% | 0.18% |
| Jun 2026 | 52.2% | 34.8% | 5.7% | 5.7% | 1.4% | 0.19% |
| Jul 2026 | 46.3% | 38.1% | 6.2% | 7.6% | 1.5% | 0.2% |
| Aug 2026 | 51% | 34.3% | 5.6% | 6.9% | 2% | 0.22% |
| Sep 2026 | 46.9% | 38.4% | 6.3% | 6.3% | 1.9% | 0.25% |
How has the Pit Boss and Unicook comparison changed over the last 12 months?
3 findings
- Pit Boss was ahead of Unicook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pit Boss’ share of searches among smoker cover brands worldwide moved from 34% to 38.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Unicook’s share of searches among smoker cover brands worldwide moved from 0.33% to 0.25%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for smoker cover brands worldwide in September 2026?
2 changes
In September 2026, Pit Boss gained share of searches among smoker cover brands worldwide, from 34.3% to 38.4%.
Estimated monthly branded searches for Unicook worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pit Boss’ and Unicook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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