Pit Boss vs Traeger:Which is searched more?
In September 2026, Pit Boss had more branded searches than Traeger among smoker cover brands worldwide. Pit Boss was estimated to have 92.1K branded searches compared to Traeger’s 90.5K, and held a 47.3% Share of Search versus Traeger’s 46.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pit Boss or Traeger?
Compare the smoker cover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pit Boss, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Pit Boss | Traeger | Masterbuilt |
|---|---|---|---|
| Oct 2025 | 43.4% | 49.9% | 6.7% |
| Nov 2025 | 42.8% | 51.5% | 5.7% |
| Dec 2025 | 41.9% | 52.3% | 5.7% |
| Jan 2026 | 38.1% | 55.7% | 6.1% |
| Feb 2026 | 42.3% | 50.9% | 6.8% |
| Mar 2026 | 47.5% | 46.3% | 6.2% |
| Apr 2026 | 46.6% | 45.9% | 7.5% |
| May 2026 | 44.6% | 48.9% | 6.6% |
| Jun 2026 | 45.1% | 49.5% | 5.4% |
| Jul 2026 | 49.1% | 43.7% | 7.2% |
| Aug 2026 | 43.5% | 49.8% | 6.7% |
| Sep 2026 | 47.3% | 46.5% | 6.2% |
How has the Pit Boss and Traeger comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Pit Boss took it in March 2026, Traeger took it in May 2026, Pit Boss took it in July 2026, Traeger took it in August 2026, Pit Boss took it in September 2026.
- Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among smoker cover brands worldwide moved from 43.4% to 47.3%, and its estimated monthly branded searches moved from 78.6K to 92.1K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among smoker cover brands worldwide moved from 49.9% to 46.5%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for smoker cover brands worldwide in September 2026?
2 changes
In September 2026, Pit Boss overtook Traeger to become the leader among smoker cover brands worldwide, with 47.3% estimated Share of Search.
In September 2026, Traeger lost estimated Share of Search among smoker cover brands worldwide, from 49.8% to 46.5%.
Other head-to-heads among smoker cover brands
How each brand is measured
Brandwave collects information about searches that people make online using Pit Boss’ and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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