Oklahoma Joe's vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than Oklahoma Joe's among smoker cover brands worldwide. Traeger had about 90,500 branded searches, while Oklahoma Joe's had 12,100. Traeger made up 46.9% of all smoker cover brand searches we track, and Oklahoma Joe's accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about smoker cover brands, Oklahoma Joe's appeared in four of the five answers and Traeger in three. Traeger was mentioned before Oklahoma Joe's in every answer.
Who do people search for more?
Traeger, about 7 searches for every 1 for Oklahoma Joe's
Who does AI mention more?
Oklahoma Joe's, mentioned in 4 of 5 answers, Traeger in 3
Who does AI recommend more?
Traeger, named ahead of Oklahoma Joe's in every answer
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Top smoker cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oklahoma Joe's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Traeger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger was listed before Oklahoma Joe's in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Traeger1st
Classic Accessories2nd- Oklahoma Joe's3rd
Unicook4th
Masterbuilt5th
Pit Boss6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Traeger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pit Boss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masterbuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Classic Accessories2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker cover brands
5 answers
Asked ChatGPT
“Which smoker cover brand should I buy?”
Asked ChatGPT
“What are the best smoker cover brands?”
Asked ChatGPT
“What's the best smoker cover brand for outdoor storage?”
Searched Google, AI Overview
“waterproof smoker cover”
Searched Google, AI Overview
“heavy duty smoker cover”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Oklahoma Joe's or Traeger more popular in search?
This chart shows how often people search Google for Oklahoma Joe's and Traeger by name. Each line represents a brand's share of searches for all six smoker cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Traeger, Oklahoma Joe's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Pit Boss | Oklahoma Joe's | Masterbuilt | Classic Accessories | Unicook |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 34% | 5.6% | 6.8% | 2.5% | 0.33% |
| Nov 2025 | 53.3% | 35.6% | 3.9% | 5.9% | 1.2% | 0.19% |
| Dec 2025 | 53.3% | 35.6% | 3.9% | 5.8% | 1.2% | 0.19% |
| Jan 2026 | 56.1% | 30.9% | 5.1% | 6.2% | 1.5% | 0.3% |
| Feb 2026 | 51.3% | 34.3% | 5.6% | 6.9% | 1.6% | 0.27% |
| Mar 2026 | 46.9% | 38.6% | 6.3% | 6.3% | 1.5% | 0.25% |
| Apr 2026 | 47% | 38.3% | 5.2% | 7.7% | 1.5% | 0.25% |
| May 2026 | 51.5% | 34.3% | 5.7% | 6.9% | 1.4% | 0.18% |
| Jun 2026 | 52.2% | 34.8% | 5.7% | 5.7% | 1.4% | 0.19% |
| Jul 2026 | 46.3% | 38.1% | 6.2% | 7.6% | 1.5% | 0.2% |
| Aug 2026 | 51% | 34.3% | 5.6% | 6.9% | 2% | 0.22% |
| Sep 2026 | 46.9% | 38.4% | 6.3% | 6.3% | 1.9% | 0.25% |
How has the Oklahoma Joe's and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Oklahoma Joe's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oklahoma Joe's’ share of searches among smoker cover brands worldwide moved from 5.6% to 6.3%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Traeger’s share of searches among smoker cover brands worldwide moved from 50.8% to 46.9%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for smoker cover brands worldwide in September 2026?
2 changes
In September 2026, Oklahoma Joe's overtook Masterbuilt to rank 3rd among smoker cover brands worldwide, with 6.3% of the searches.
In September 2026, Traeger lost share of searches among smoker cover brands worldwide, from 51% to 46.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Oklahoma Joe's’ and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oklahoma Joe's
2 branded search terms
- oklahoma joes
- oklahomajoes
Traeger
1 branded search term
- traeger
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