Brandwave

How popular isOklahoma Joe's?

In September 2026, people searched for Oklahoma Joe's by name about 12,100 times worldwide, a 22.3% increase from the previous year. These searches made up 6.3% of all global smoker cover brand searches, placing Oklahoma Joe's third out of six brands. When we asked both ChatGPT and Google AI Overviews about smoker cover brands, Oklahoma Joe's appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Oklahoma Joe's is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. TraegerShare of searches 46.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Pit BossShare of searches 38.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. Oklahoma Joe'sShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. MasterbuiltShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Classic AccessoriesShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top smoker cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oklahoma Joe's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oklahoma Joe's is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Classic Accessories2nd
  3. Oklahoma Joe's3rd
  4. Unicook4th
  5. Masterbuilt5th
  6. Pit Boss6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Classic Accessories2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker cover brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which smoker cover brands compete with Oklahoma Joe's?

Oklahoma Joe's against smoker cover brands worldwide, by month

Share of searches by month for Traeger, Pit Boss, Oklahoma Joe's, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerPit BossOklahoma Joe'sMasterbuiltClassic AccessoriesUnicook
Oct 202550.8%34%5.6%6.8%2.5%0.33%
Nov 202553.3%35.6%3.9%5.9%1.2%0.19%
Dec 202553.3%35.6%3.9%5.8%1.2%0.19%
Jan 202656.1%30.9%5.1%6.2%1.5%0.3%
Feb 202651.3%34.3%5.6%6.9%1.6%0.27%
Mar 202646.9%38.6%6.3%6.3%1.5%0.25%
Apr 202647%38.3%5.2%7.7%1.5%0.25%
May 202651.5%34.3%5.7%6.9%1.4%0.18%
Jun 202652.2%34.8%5.7%5.7%1.4%0.19%
Jul 202646.3%38.1%6.2%7.6%1.5%0.2%
Aug 202651%34.3%5.6%6.9%2%0.22%
Sep 202646.9%38.4%6.3%6.3%1.9%0.25%

  1. 1.Traeger

    46.9%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -4 points.

  2. 2.Pit Boss

    38.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +4.1 points.

  3. 3.Oklahoma Joe's

    6.3%

    Moved from 4th to 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Masterbuilt

    6.3%

    Moved from 3rd to 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Classic Accessories

    1.9%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Unicook

    0.25%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Oklahoma Joe's and its closest rivals

Every comparison with Oklahoma Joe's

6 comparisons

How has branded search demand for Oklahoma Joe's changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oklahoma Joe's worldwide rose from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Oklahoma Joe's’ share of searches among smoker cover brands worldwide increased from 5.6% to 6.3%.
  • Across the 12 months ending September 2026, Oklahoma Joe's’ share of searches among smoker cover brands worldwide peaked at 6.3% in March 2026 and was lowest at 3.9% in November 2025.
  • Across the 12 months ending September 2026, Oklahoma Joe's rose from 4th to 3rd among smoker cover brands worldwide.

How did search popularity change for smoker cover brands worldwide in September 2026?

6 changes

  1. In September 2026, Oklahoma Joe's overtook Masterbuilt to rank 3rd among smoker cover brands worldwide, with 6.3% of the searches.

  2. In September 2026, Pit Boss gained share of searches among smoker cover brands worldwide, from 34.3% to 38.4%.

  3. In September 2026, Traeger lost share of searches among smoker cover brands worldwide, from 51% to 46.9%.

  4. In September 2026, Masterbuilt lost share of searches among smoker cover brands worldwide, from 6.9% to 6.3%.

  5. Estimated monthly branded searches for Unicook worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

  6. Estimated monthly branded searches for Classic Accessories worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Oklahoma Joe's’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oklahoma Joe's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oklahoma joes
  • oklahomajoes

Do you work for Oklahoma Joe's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Oklahoma Joe's compete?

Oklahoma Joe's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smoker brands4th of 51.4%Show ranking
Smoker cover brands3rd of 66.3%Shown above
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Is Oklahoma Joe's your brand?

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