Smoker brands:Which brands are most popular in search?
Traeger and Weber share the highest estimated Share of Search among smoker brands worldwide, at 40.9% in August 2026. These are worldwide searches for English-language branded terms.
Traeger40.9%
Weber40.9%- Pit Boss8.2%
- Masterbuilt5.5%
- Oklahoma Joe's4.5%
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Share of SearchLeaderboard
Compare the smoker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traeger, Weber, Pit Boss, Masterbuilt, Oklahoma Joe's. The figures are in the table below the chart.
View monthly share of search table
| Month | Traeger | Weber | Pit Boss | Masterbuilt | Oklahoma Joe's |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 40.9% | 8.2% | 5.5% | 4.5% |
| Nov 2025 | 49.7% | 33.1% | 8.2% | 5.4% | 3.6% |
| Dec 2025 | 50.4% | 33.6% | 6.8% | 5.5% | 3.7% |
| Jan 2026 | 46.4% | 38.1% | 6.2% | 5.1% | 4.2% |
| Feb 2026 | 48.2% | 32.2% | 7.9% | 6.4% | 5.3% |
| Mar 2026 | 40.5% | 40.5% | 8.2% | 5.4% | 5.4% |
| Apr 2026 | 37.1% | 45.3% | 7.4% | 6.1% | 4.1% |
| May 2026 | 36.9% | 45% | 9.1% | 5% | 4.1% |
| Jun 2026 | 43.8% | 35.8% | 10.8% | 4.8% | 4.8% |
| Jul 2026 | 35.4% | 43.4% | 10.6% | 5.8% | 4.8% |
| Aug 2026 | 40.9% | 40.9% | 8.2% | 5.5% | 4.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.9% | 110K | 0% | +5.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 40.9% | 110K | -18.5% | -2.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.2% | 22.2K | -32.9% | -2.4 points | |
| 4, held 4th | 5.5% | 14.8K | -18.2% | -0.3 points | |
| 5, held 5th | 4.5% | 12.1K | -18.2% | -0.3 points |
1.
Traeger40.9%
Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +5.5 points.
2.
Weber40.9%
Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.5 points.
3.Pit Boss
8.2%
Held 3rd. 22.2K estimated branded searches, -32.9% vs prior month. Share -2.4 points.
5.5%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.5%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between leading brands
- Traeger vs Weber: compare search popularity
- Traeger vs Pit Boss: compare search popularity
- Traeger vs Masterbuilt: compare search popularity
- Traeger vs Oklahoma Joe's: compare search popularity
- Weber vs Pit Boss: compare search popularity
- Weber vs Masterbuilt: compare search popularity
- Weber vs Oklahoma Joe's: compare search popularity
- Pit Boss vs Masterbuilt: compare search popularity
- Pit Boss vs Oklahoma Joe's: compare search popularity
- Masterbuilt vs Oklahoma Joe's: compare search popularity
- Compare any of these brands
Which brand is most popular in search among smoker brands worldwide?
5 brands
Traeger and Weber share the highest estimated Share of Search among smoker brands worldwide, at 40.9% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Traeger | 40.9% | 50.4%Dec 2025 | 35.4%Jul 2026 | 1st |
| Weber | 40.9% | 45.3%Apr 2026 | 32.2%Feb 2026 | 2nd |
| Pit Boss | 8.2% | 10.8%Jun 2026 | 6.2%Jan 2026 | 3rd |
| Masterbuilt | 5.5% | 6.4%Feb 2026 | 4.8%Jun 2026 | 4th |
| Oklahoma Joe's | 4.5% | 5.4%Mar 2026 | 3.6%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among smoker brands worldwide peaked at 50.4% in December 2025 and was lowest at 35.4% in July 2026.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among smoker brands worldwide peaked at 45.3% in April 2026 and was lowest at 32.2% in February 2026.
- Across the 11 months ending August 2026, Pit Boss’ estimated Share of Search among smoker brands worldwide peaked at 10.8% in June 2026 and was lowest at 6.2% in January 2026.
- Across the 11 months ending August 2026, Masterbuilt’s estimated Share of Search among smoker brands worldwide peaked at 6.4% in February 2026 and was lowest at 4.8% in June 2026.
- Across the 11 months ending August 2026, Oklahoma Joe's’ estimated Share of Search among smoker brands worldwide peaked at 5.4% in March 2026 and was lowest at 3.6% in November 2025.
- Across the 11 months ending August 2026, Traeger, Weber, Pit Boss, Masterbuilt and Oklahoma Joe's held steady: their estimated Share of Search among smoker brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for smoker brands worldwide in August 2026?
5 changes
In August 2026, Traeger overtook Weber to take the highest estimated Share of Search among smoker brands worldwide, at 40.9%.
In August 2026, Weber lost estimated Share of Search among smoker brands worldwide, from 43.4% to 40.9%.
In August 2026, Pit Boss lost estimated Share of Search among smoker brands worldwide, from 10.6% to 8.2%.
Estimated monthly branded searches for Masterbuilt worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
Estimated monthly branded searches for Oklahoma Joe's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
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