How popular isTraeger in search?
In August 2026, there were an estimated 110K branded searches for Traeger worldwide which is up 21.5% over the last 11 months. Traeger holds 40.9% estimated Share of Search among smoker brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Traeger40.9%
Weber40.9%
Pit Boss8.2%
Masterbuilt5.5%
Oklahoma Joe's4.5%
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Which smoker brands compete with Traeger?
Share of Search by month for Traeger, Weber, Pit Boss, Masterbuilt, Oklahoma Joe's. The figures are in the table below the chart.
View monthly share of search table
| Month | Traeger | Weber | Pit Boss | Masterbuilt | Oklahoma Joe's |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 40.9% | 8.2% | 5.5% | 4.5% |
| Nov 2025 | 49.7% | 33.1% | 8.2% | 5.4% | 3.6% |
| Dec 2025 | 50.4% | 33.6% | 6.8% | 5.5% | 3.7% |
| Jan 2026 | 46.4% | 38.1% | 6.2% | 5.1% | 4.2% |
| Feb 2026 | 48.2% | 32.2% | 7.9% | 6.4% | 5.3% |
| Mar 2026 | 40.5% | 40.5% | 8.2% | 5.4% | 5.4% |
| Apr 2026 | 37.1% | 45.3% | 7.4% | 6.1% | 4.1% |
| May 2026 | 36.9% | 45% | 9.1% | 5% | 4.1% |
| Jun 2026 | 43.8% | 35.8% | 10.8% | 4.8% | 4.8% |
| Jul 2026 | 35.4% | 43.4% | 10.6% | 5.8% | 4.8% |
| Aug 2026 | 40.9% | 40.9% | 8.2% | 5.5% | 4.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.9% | 110K | 0% | +5.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 40.9% | 110K | -18.5% | -2.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.2% | 22.2K | -32.9% | -2.4 points | |
| 4, held 4th | 5.5% | 14.8K | -18.2% | -0.3 points | |
| 5, held 5th | 4.5% | 12.1K | -18.2% | -0.3 points |
1.
Traeger40.9%
Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +5.5 points.
2.
Weber40.9%
Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.5 points.
3.
Pit Boss8.2%
Held 3rd. 22.2K estimated branded searches, -32.9% vs prior month. Share -2.4 points.
5.5%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.5%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between Traeger and its closest rivals
How has branded search demand for Traeger changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Traeger worldwide rose from 90.5K to 110K.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among smoker brands worldwide peaked at 50.4% in December 2025 and was lowest at 35.4% in July 2026.
How did search popularity change for smoker brands worldwide in August 2026?
5 changes
In August 2026, Traeger overtook Weber to take the highest estimated Share of Search among smoker brands worldwide, at 40.9%.
In August 2026, Weber lost estimated Share of Search among smoker brands worldwide, from 43.4% to 40.9%.
In August 2026, Pit Boss lost estimated Share of Search among smoker brands worldwide, from 10.6% to 8.2%.
Estimated monthly branded searches for Masterbuilt worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
Estimated monthly branded searches for Oklahoma Joe's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Where does Traeger compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bbq tool brands | 4th of 6 | 4.5% | Show ranking |
| Bbq accessories | 3rd of 6 | 6.5% | Show ranking |
| Barbecue brands | 2nd of 5 | 7.3% | Show ranking |
| Smoker brands | 1st of 5 | 40.9% | Shown above |
How is Traeger measured?
Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- traeger
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Is Traeger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.