Brandwave

How popular isMasterbuilt in search?

In August 2026, there were an estimated 14.8K branded searches for Masterbuilt worldwide which is up 22.3% over the last 11 months. Masterbuilt holds 5.5% estimated Share of Search among smoker brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Traeger40.9%
  2. Weber40.9%
  3. Pit Boss8.2%
  4. Masterbuilt5.5%
  5. Oklahoma Joe's4.5%
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Which smoker brands compete with Masterbuilt?

Masterbuilt against smoker brands worldwide, by month

Share of Search by month for Traeger, Weber, Pit Boss, Masterbuilt, Oklahoma Joe's. The figures are in the table below the chart.

View monthly share of search table
MonthTraegerWeberPit BossMasterbuiltOklahoma Joe's
Oct 202540.9%40.9%8.2%5.5%4.5%
Nov 202549.7%33.1%8.2%5.4%3.6%
Dec 202550.4%33.6%6.8%5.5%3.7%
Jan 202646.4%38.1%6.2%5.1%4.2%
Feb 202648.2%32.2%7.9%6.4%5.3%
Mar 202640.5%40.5%8.2%5.4%5.4%
Apr 202637.1%45.3%7.4%6.1%4.1%
May 202636.9%45%9.1%5%4.1%
Jun 202643.8%35.8%10.8%4.8%4.8%
Jul 202635.4%43.4%10.6%5.8%4.8%
Aug 202640.9%40.9%8.2%5.5%4.5%
Sep 2026—————

  1. 1.Traeger

    40.9%

    Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +5.5 points.

  2. 2.Weber

    40.9%

    Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.5 points.

  3. 3.Pit Boss

    8.2%

    Held 3rd. 22.2K estimated branded searches, -32.9% vs prior month. Share -2.4 points.

  4. 4.Masterbuilt

    5.5%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Oklahoma Joe's

    4.5%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Masterbuilt and its closest rivals

How has branded search demand for Masterbuilt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Masterbuilt worldwide rose from 12.1K to 14.8K.
  • Across the 11 months ending August 2026, Masterbuilt’s estimated Share of Search among smoker brands worldwide peaked at 6.4% in February 2026 and was lowest at 4.8% in June 2026.

How did search popularity change for smoker brands worldwide in August 2026?

  1. In August 2026, Traeger overtook Weber to take the highest estimated Share of Search among smoker brands worldwide, at 40.9%.

  2. In August 2026, Weber lost estimated Share of Search among smoker brands worldwide, from 43.4% to 40.9%.

  3. In August 2026, Pit Boss lost estimated Share of Search among smoker brands worldwide, from 10.6% to 8.2%.

  4. Estimated monthly branded searches for Masterbuilt worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Oklahoma Joe's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

How is Masterbuilt measured?

Brandwave collects information about searches that people make online using Masterbuilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • masterbuilt

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How the Brand Demand Index is measured

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