Brandwave

Oklahoma Joe's vs Pit Boss:Which is more popular?

In September 2026, Pit Boss had more branded searches than Oklahoma Joe's among smoker cover brands worldwide. Pit Boss had about 74,000 branded searches, while Oklahoma Joe's had 12,100. Pit Boss made up 38.4% of all smoker cover brand searches we track, and Oklahoma Joe's accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about smoker cover brands, Oklahoma Joe's appeared in four of the five answers and Pit Boss in three. Oklahoma Joe's was mentioned before Pit Boss in every answer.

Among smoker cover brands worldwide in September 2026

Who do people search for more?

Pit Boss, about 6 searches for every 1 for Oklahoma Joe's

Pit Boss 74K searchesOklahoma Joe's 12.1K searches

Who does AI mention more?

Oklahoma Joe's, mentioned in 4 of 5 answers, Pit Boss in 3

Oklahoma Joe's in 4 of 5Pit Boss in 3 of 5

Who does AI recommend more?

Oklahoma Joe's, named ahead of Pit Boss in every answer

Oklahoma Joe's first in 3Pit Boss never first

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Top smoker cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oklahoma Joe's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pit Boss was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oklahoma Joe's was listed before Pit Boss in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Classic Accessories2nd
  3. Oklahoma Joe's3rd
  4. Unicook4th
  5. Masterbuilt5th
  6. Pit Boss6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Classic Accessories2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker cover brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Oklahoma Joe's or Pit Boss more popular in search?

This chart shows how often people search Google for Oklahoma Joe's and Pit Boss by name. Each line represents a brand's share of searches for all six smoker cover brands we track, month by month, from English-language searches worldwide.

Oklahoma Joe's and Pit Boss among smoker cover brands worldwide, by month

Share of searches by month for Pit Boss, Oklahoma Joe's. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerPit BossOklahoma Joe'sMasterbuiltClassic AccessoriesUnicook
Oct 202550.8%34%5.6%6.8%2.5%0.33%
Nov 202553.3%35.6%3.9%5.9%1.2%0.19%
Dec 202553.3%35.6%3.9%5.8%1.2%0.19%
Jan 202656.1%30.9%5.1%6.2%1.5%0.3%
Feb 202651.3%34.3%5.6%6.9%1.6%0.27%
Mar 202646.9%38.6%6.3%6.3%1.5%0.25%
Apr 202647%38.3%5.2%7.7%1.5%0.25%
May 202651.5%34.3%5.7%6.9%1.4%0.18%
Jun 202652.2%34.8%5.7%5.7%1.4%0.19%
Jul 202646.3%38.1%6.2%7.6%1.5%0.2%
Aug 202651%34.3%5.6%6.9%2%0.22%
Sep 202646.9%38.4%6.3%6.3%1.9%0.25%

How has the Oklahoma Joe's and Pit Boss comparison changed over the last 12 months?

3 findings
  • Pit Boss was ahead of Oklahoma Joe's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oklahoma Joe's’ share of searches among smoker cover brands worldwide moved from 5.6% to 6.3%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Pit Boss’ share of searches among smoker cover brands worldwide moved from 34% to 38.4%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for smoker cover brands worldwide in September 2026?

2 changes
  1. In September 2026, Oklahoma Joe's overtook Masterbuilt to rank 3rd among smoker cover brands worldwide, with 6.3% of the searches.

  2. In September 2026, Pit Boss gained share of searches among smoker cover brands worldwide, from 34.3% to 38.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Oklahoma Joe's’ and Pit Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oklahoma Joe's

2 branded search terms

  • oklahoma joes
  • oklahomajoes

Pit Boss

1 branded search term

  • pit boss

How the Brand Demand Index is measured

Other head-to-heads among smoker cover brands

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